Brand Strategist and Creative Director with a proven track record of delivering demonstrable effectiveness through creativity. Focused on generating insights & ideas to build brands and services, change behaviors, and deliver sustainable ideas that empower people. Driven by a passion to understand people, their needs, and the contexts and environments that inform their interactions. My work has been recognised with multiple design awards, from D&AD, Design Week, Clio, Mobius, New York Festivals through to Marketing Society Marketing Effectiveness and DBA design effectiveness awards.
Snook is an award-winning service design agency with offices in Glasgow and London. It helps organisations design, build and deliver great services by putting people first. I joined the business to help it grow, develop the business and creative offering and take it into new markets, all of which was achieved.
Creatively led work and teams that covered multiple disciplines from brand design and strategy through to integrated marketing campaigns across all relevant channels and media.
Elmwood is the world’s most effective brand design consultancy, winning more Design Effectiveness Awards than anyone else in the history of the scheme, recognition of the focus on the need for the work’s creative and commercial success. I joined Elmwood when it was still a local agency in Leeds and was part of the leadership team that grew the business into an international consultancy.