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My responsibilities included running direct mail marketing campaigns, managing relationships with major clients, writing copy and developing campaign concepts. • I worked with large charity clients including NSPCC, Macmillan Cancer Research, the Royal British Legion and Sightsavers, creating copy across DM and digital platforms and developing new campaign concepts which received strong positive feedback from our clients. • I developed a social media strategy for graduate recruitment. This included creating content and assessing the effectiveness of the strategy using online metrics. My research has left me with an extensive knowledge of social media platforms and strategies for communicating with an audience online. • I created all written copy on Brightsource’s Graduate Recruitment website (Brightgrads.co.uk) and completed an overhaul of our internal communications package. This has given me experience writing for an in-house audience and developing a corporate identity for Brightsource within brand guidelines.
I worked as a Development Researcher on factual entertainment series. • I was responsible for developing new ideas, formats. Several concepts I worked on were successfully commissioned, including the recently aired “50 Ways to Kill Your Lover” on the Crime and Investigation Network. • In this role I developed concepts for an audience outside my own demographic. I was successful in adapting my creative skills to suit a new audience.
I worked with this Vancouver-based digital marketing agency, creating copy and multimedia content for online platforms. • I succeeded in engaging online communities relevant to those clients to drive foot traffic to their high-street locations, as well as growing their online audience. • I built relationships with local reporters and bloggers. This helped our clients achieve greater public awareness and free promotion via local news sources. • I shot and edited video footage for several clients including the Heather Hospitality Group and Vancouver Fashion Week, working with footage shot by others, adapting my approach to reflect the content which was available while remaining consistent with the client’s corporate identity.
I worked for this local news website based in Vancouver, sourcing original content and filming & editing news packages. • My most significant achievement in this role was covering a story on an online prank. The story received over 200,000 hits in less than a week and was later reported by the Huffington Post and other major online news sources. This experience taught me the importance of acting quickly to capitalise on online phenomena and how online culture can turn seemingly innocuous content into a major draw for an audience.
I worked as a Researcher on several projects which were successfully commissioned. • My role involved brainstorming ideas for new programs and working with a team to develop existing concepts. The feedback I received allowed me to refine my own creative process and eventually lead to me pitching several original ideas which the company went on to present to commissioners. • I was responsible for initial research on Gok Wan’s Made in China and preparing the pitch document which was presented to Channel 4 commissioners and was subsequently accepted. This gave me experience of how to adapt my writing to a different style and audience – in this case, persuading commissioners to fund the development of a TV show.
I was hired as a freelancer for ABC News following a placement at their London bureau. • Based on positive feedback for online content I produced for the ABC London news website I was hired as a reporter and camera operator for a documentary special on the Royal Wedding. My role included interviewing attendees and presenting on camera. The final program aired to an audience of several million viewers and was well received by audiences and critics. • During the London riots I was hired by ABC to scout locations around London and succeeded in finding a safe site for a live broadcast. This experience in particular taught me to remain focused and professional in extremely stressful situations where my personal safety was at risk.
I received training from the BBC College of Journalism and worked as reporter for BBC London on a part-time basis. • I received strong positive feedback from my BBC Mentor on the development of new skills including sourcing original stories, conducting interviews, editing content and pitching ideas to the BBC London editors. • I provided voiceover narration for an audio package that was broadcast on BBC Radio London and received strong positive feedback from the BBC London Editors. This experience improved my spoken communication skills and left me confident when presenting to an audience.
MA TV Journalism - Merit
BA English Literature - 2:1