Work history
Copywriter
My responsibilities included running direct mail marketing campaigns, managing relationships with major clients, writing copy and developing campaign concepts.
• I worked with large charity clients including NSPCC, Macmillan Cancer Research, the Royal British Legion and Sightsavers, creating copy across DM and digital platforms and developing new campaign concepts which received strong positive feedback from our clients.
• I developed a social media strategy for graduate recruitment. This included creating content and assessing the effectiveness of the strategy using online metrics. My research has left me with an extensive knowledge of social media platforms and strategies for communicating with an audience online.
• I created all written copy on Brightsource’s Graduate Recruitment website (Brightgrads.co.uk) and completed an overhaul of our internal communications package. This has given me experience writing for an in-house audience and developing a corporate identity for Brightsource within brand guidelines.
Researcher
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I worked as a Development Researcher on factual entertainment series.
• I was responsible for developing new ideas, formats. Several concepts I worked on were successfully commissioned, including the recently aired “50 Ways to Kill Your Lover” on the Crime and Investigation Network.
• In this role I developed concepts for an audience outside my own demographic. I was successful in adapting my creative skills to suit a new audience.
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Skills
- Advertising
- Film
- Marketing PR
- TV
- Copywriting
- Excel
- Final Cut Pro
- Illustrator
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
Education
TV Journalism
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MA TV Journalism - Merit
English Literature
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BA English Literature - 2:1