Alana Allan
Available

Alana Allan

Account ManagerManchester, United Kingdom
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Alana Allan
Available

Alana Allan

Account ManagerManchester, United Kingdom
About me
An experienced marketing and communications professional with in-house, agency, B2B and B2C experience. Skilled in digital strategy, marketing automation, social media, email and content marketing, PPC, SEO and experiential.
Projects
  • Exhibit Bristol
    Exhibit Bristol
  • Modul Theorie
    Modul Theorie
Work history
    C
    C
    Account ManagerCornerstone DM
    Oldham, United KingdomFull Time
    P
    P
    Experiential ExecutiveProphecy Unlimited
    Bristol, United KingdomFull Time
    Working as part of a team, I liaise directly with clients and departments across the agency to design and deliver people-centred brand experiences. We use insight to understand people’s behaviours and desires, then craft creative and immersive live events and amplification initiatives that authentically connect with people. Responsibilities include: - Manager of an annual experiential shopping centre tour across the UK. - Focus on both national and local level event strategies, liaising with digital and social teams to develop a rounded campaign. - Researcher for projects, proposals and long-term strategies. - Budget reconciliation and client account support and administration. - Developer of campaign proposals and live day activation ideas. - First point of contact to dealership network regarding support for experiential planning and event execution. - Live day logistic, staffing and event management. - Support with new business research.
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Skills
  • Digital Communications
  • Socia Media
  • Event Management
  • Experiential
  • Marketing
  • Client Services
  • Digital Marketing
  • Marketing Automation
  • Strategy
  • Project Management
Education
    B
    B
    BA (Hons) in Event ManagementBath Spa University
    Bristol, United Kingdom
    BA (Hons) 2:1