Alanna Alexander

Alanna Alexander

Content Marketing ManagerLondon, United Kingdom
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Pip Jamieson
Lynsey Cosham
Alanna Alexander

Alanna Alexander

Content Marketing ManagerLondon, United Kingdom
About me
London based digital content producer skilled in communicating brand messaging through compelling copy
Projects
  • Multimedia explainer for Al Jazeera English
    Multimedia explainer for Al Jazeera English
  • Annual report for Northwestern University in Qatar
    Annual report for Northwestern University in Qatar
  • Collector's guide for Stanley Gibbons
    Collector's guide for Stanley Gibbons
Work history
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    Content Marketing ManagerStanley Gibbons
    London, United KingdomFull Time
    - Build brand awareness and desirability for Stanley Gibbons products through its digital platforms - Strategise multi-channel campaigns for digital audiences across web, social media and email marketing lists - Drive web content strategy to increase year-on-year site revenue figures - Increase engagement and growth of social media community Optimise content using keyword research tools - Improve open rate and click-through-rate by regularly A/B testing email marketing copy - Establish and uphold brand tone of voice across all digital platforms through content calendars - Produce monthly reports analysing strategy effectiveness using Google Analytics and HootSuite
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    Writer/EditorNorthwestern University
     - Doha, QatarFull Time
    - Showcased the university’s yearly achievements through student and faculty performance in long-form annual reports - Identified success stories to illustrate the institution’s contribution to Qatar’s media landscape - Promoted organisational culture and vision through internal weekly newsletters
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Skills
  • Writing
  • SEO
  • SEO Copywriting
  • Content SEO
  • Wordpress SEO
  • SEO Content
  • Social Media
  • Editing
  • Editing Copy
  • Content Editing
  • Email Marketing
  • Email Copy
  • Email Campaign
  • Email Communications
  • CMS Management
  • Wordpress CMS
  • Magento CMS
  • CMS Platforms
  • Adobe
  • Adobe Creative Suite
  • Adobe Premiere Pro
  • Adobe Photoshop
  • Adobe Lightroom
  • Adobe Premiere
  • Mail Chimp
Education
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    N
    Bachelor of Science in Journalism Northeastern University
     - United States