Alanna Alexander

Content Marketing Manager

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

  • Content Marketing Manager
  • Content Marketing Manager
  • Content Marketing Manager

About me

London based digital content producer skilled in communicating brand messaging through compelling copy

Skills

  • Writing
  • SEO
  • SEO Copywriting
  • Content SEO
  • Wordpress SEO
  • SEO Content
  • Social Media
  • Editing
  • Editing Copy
  • Content Editing
  • Email Marketing
  • Email Copy
  • Email Campaign
  • Email Communications
  • CMS Management
  • Wordpress CMS
  • Magento CMS
  • CMS Platforms
  • Adobe
  • Adobe Creative Suite
  • Adobe Premiere Pro
  • Adobe Photoshop
  • Adobe Lightroom
  • Adobe Premiere
  • Mail Chimp

Companies I’ve worked with

  • A

    Al Jazeera English

    • G

      Grayling Public Relations

      • S

        Stanley Gibbons

        • N

          Northwestern University

          Work history

          Currently

          Content Marketing Manager

          Stanley Gibbons

          Mar 2019
          • London, United Kingdom
          • Full Time
          • - Build brand awareness and desirability for Stanley Gibbons products through its digital platforms - Strategise multi-channel campaigns for digital audiences across web, social media and email marketing lists - Drive web content strategy to increase year-on-year site revenue figures - Increase engagement and growth of social media community Optimise content using keyword research tools - Improve open rate and click-through-rate by regularly A/B testing email marketing copy - Establish and uphold brand tone of voice across all digital platforms through content calendars - Produce monthly reports analysing strategy effectiveness using Google Analytics and HootSuite

          2019

          Mar 2016 - Mar 2019
          • Doha, Qatar
          • Full Time
          • - Showcased the university’s yearly achievements through student and faculty performance in long-form annual reports - Identified success stories to illustrate the institution’s contribution to Qatar’s media landscape - Promoted organisational culture and vision through internal weekly newsletters

          2016

          Account Executive

          Grayling Public Relations

          Aug 2015 - Feb 2016
          • Doha, Qatar
          • Full Time
          • - Contributed to strategy development and implemented day-to- day tactics - Developed and maintained relationships with clients, local press and industry influencers - Monitored media performance and compile detailed coverage reports

          2015

          Editorial intern

          Al Jazeera English

          Jan 2015 - May 2015
          • Doha, Qatar
          • Internship
          • - Fact-checked and proofread material written by reporters and columnists - Researched background information for multimedia explainer slideshows and videos on trending topics - Templated numerous stories on a daily basis to ensure smooth reader journeys and experiences

          Education

          2015

          Bachelor of Science in Journalism

          Northeastern University

          Aug 2011 - May 2015
          • United States