With a First-Class Degree in Art and Visual Culture, complimented by a Business Studies Dissertation, Triple Distinction Design Diploma, and an additional qualification in Digital Marketing, I bring a great blend of creative thinking with a passion for new technology and media to any business.
Starting with the smaller things: I'm tenacious, hard-working, and highly ambitious. I also show strong initiative, intuition, and autodidacticism. With this in mind, I've identified three things about myself that are unique to me and wouldn't apply to other candidates:
A fearless approach to multi-platform design: given an opportunity, I'll conjure a concrete concept with several routes to explore, all the way from websites and your usual marketing creatives, to immersive VR experiences and guerilla installation designs.
A customer ally: able to deftly pivot from acquisition to retention, keeping those hard-won relationships warm and fuzzy.
A passion for narrative: The only thing more exciting than the telling of an adventure is the living of it. A journey is a story, of longing, of hope, of change. That's true of people, and it's true of brands.
My work has taken me across the world, from across the UK to Italy, Spain, and now New York City. I won the Entrepreneurial Awesome Liverpool award for my past business, K2AV: Bands In A Box in 2017, which has been recognized by BBC Introducing and Daytrotter. Originally beginning my time in the workplace in 2009, I landed my first executive role in 2016, and I can now count the United Nations, UNICEF, and YEEZY on my diverse and growing list of clients.
For as long as I can remember, I have been creative, which proved to be an incredibly valuable asset to my previous marketing roles. Lagniappe to my design skills, I am proficient in all aspects of digital marketing, including content creation, social media management, and email marketing. If that wasn't enough to pique your interest, I am also competent in creating and implementing comms strategies, crisis management, public relations, PPC campaigns, SEO. Moreover, I've designed, built and managed several websites on a range of CMS. I am well versed in Adobe Creative Suite, Keynote, SketchUp, Final Cut Pro, iMovie, Hootsuite, Wordpress, Squarespace, Google Analytics, and much more, in addition to traditional design methods such as screen printing, lithography, sculpture, drawing, painting, and installation art.
I have worked for both individuals, companies, and agencies of all shapes and sizes. I have experience in B2B, B2C, B2G, in-house agencies, outsourced advertising agencies, magazine publishing, travel, e-commerce, the music and entertainment industry, and, most recently, non-profits in entertainment-education for social change.
Please view my resume, which highlights my past experience and expertise, and I urge you to delve into my portfolio: http://bit.ly/AlannahRosePortfolio
Work history
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Digital Comms & Design OfficerPCI Media
New York, United StatesFull Time
I produced institutional and programmatic communications via digital strategies, including content, tone of voice, email marketing, SEO, PPC, A&B testing, and building our website singlehandedly, utilizing Adobe XD for our own website, in addition to client websites. Creative conception and implementation for campaign work, offline and online, in addition to the complete rebrand of PCI Media, our offline materials, appeals, newsletters, fundraising documents, social media creatives, and more.
I've also been appointed to the fundraising platform, Raiser's Edge, to handle our global donor base. In my role, I participate in fundraising workshops so I can approach donors, and I have also been tasked with creating strategies to raise $125,000 via Facebook and AdWords.
Award applications have also been added to my belt, applying to awards such as The Webbys, The Shortys, The Tellys, and many more.
My clients at PCI Media include UNEP, UNICEF, The Maiden Factor, Catholic Relief Services, and The World Food Programme.
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Social Media & Digital Design OfficerBido Lito!
- Liverpool, United KingdomPart Time
I managed all of Bido Lito!'s online content, including creating creative assets, ads, gifs, videos, graphics for online and print, social media marketing, the website, MailChimp campaigns, the new community membership model and its subscribers. I was also a DJ, spinning at their monthly residency nights!
I was promoted to the additional duties of Community Membership Manager in October 2018.
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Skills
- Graphic Design
- Adobe Illustrator
- Adobe Indesign
- Adobe Photoshop
- Adobe XD
- Social Media Marketing
- Content Creation
- Hootsuite
- SEO
- Interactive Installations
Education
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Professional Diploma in Social Media Marketing and Digital Marketing CertificationThe juice academy
- Manchester, United Kingdom
Included content creation, management, campaign planning, PR, and crisis management.
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First Class BA (Hons) Art & Visual CultureUniversity of the West of England
- Bristol, United Kingdom
Including a business studies dissertation and art criticism, in addition to fine art techniques, modern art, and installation design major.
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Awards
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The Awesome Liverpool AwardThe Awesome Foundation
An award given to a small business after multiple rounds of pitching against competing businesses. I won the award and subsequent funding for my concept, K2AV: Bands In A Box. (More info available on request!). We also gained praise from the BBC and Daytrotter over in the US, before even winning the award!