About me

Editor and content strategist who works with brands and publishers to develop innovative digital strategies and tell inspiring stories. 10+ years of experience in online and social publishing, managing high-performing teams at Farfetch, Warehouse and ELLE. I specialise in Identifying and crafting brands' key messages across all channels, using words and images to create a bigger picture. A fashion editor by trade, I understand the art of creating desire and the hard sell. A writer by discipline I understand the power of a good story and know exactly how and where to tell it.

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Projects

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  WAREHOUSE The Girls RoomWe took Warehouse’s Christmas campaign to where the real party happens, in ‘The Girls Room’. I worked on this campaign from conception to multi-channel dissemination together with my creative partner. We shot in the Ministry of Sound with Emma Summerton, and I was responsible for delivering concept, content and messaging – including sound direction - across all channels from social to store.
• MODES: Notes on ColourWorking with Stefania Mode’s creative director I helped develop the concept for the SS19 campaign, and created a script for a film that was briefed to be a cerebral exploration into the world of colour.

Work history

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Editorial Consultant and StrategistAlannah Sparks
Feb 2018London, United KingdomFreelance
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Senior EditorWarehouse
Jun 2016 - Dec 2017London, United KingdomFull Time

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Skills

• Copywriting
• Strategy
• Marketing
• Fashion
• Fashion Campaigns
• Fashion Branding
• Branding
• Social Media Marketing
• Screenplay
• Editing

Education

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MastersCentral Saint Martins
Sep 2007London, United Kingdom
Fashion MA Journalism Pathway