About me
Director of the digital creative department at Vampire Studio (Primavera Sound), founder of the Holics Network collective, director of the Holics Takeover party at the Razzmatazz club, designer, DJ and producer.
I try to be the representation of the concerns of the new generation: to express ourselves through a wide variety of creative disciplines to forge an open, equal, varied and rich cultural scene.
Projects
- Dazed100I'm Albert Rei, a multidisciplinary creative born in Barcelona in 1999 with a clear goal: to reform the Barcelona cultural scene inspiring the new generation. Director of the digital creative department at Vampire Studio (Primavera Sound), founder of the Holics Network collective, director of the Holics Takeover party at the Razzmatazz club, designer, DJ and producer. I try to be the representation of the concerns of the new generation: to express ourselves through a wide variety of creative di
Work history
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Head of Digital CreativePrimavera Sound Festival
Barcelona, SpainFull Time
My role at Vampire Studio, part of the Primavera Sound group, is to explore and manage the development of creative campaigns and new formats. From content ideation and strategy to execution planning, my task involves exploring new ways of creative communication in today’s context.
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Creative AdvisorUniversal Music
- Barcelona, SpainFreelance
My goal is to detect and analyze new trends and formats on today’s context in order to turn them into new business opportunities that can benefit the artists and interests of Universal Music Group Latin America.
Skills
- Djing
- Music Producer
- Designer
- Creative Direction
- Strategic Branding
- Festival Communications
- Festival Identity
- Artistic Direction
- Artist Strategy
Education
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DesignELISAVA - Barcelona School of Design and Engineering
- Barcelona, Spain
University Degree on design, specialized in creative direction, user experience and new creative trends.
Awards
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CUPRA X ROSALÍA — Best Integrated CampaignEl Sol
In 2024 we won an El Sol award for our CUPRA x Rosalía campaign.
Happy to remember the role we played in one of the key points of the success of this one: to tell the world about the collaboration between the brand and the artist by mobilizing her fanbase by going outside the norm.
“When awarding the Grand Prize for Integrated Campaigns to "CUPRA x Rosalía", the jury of El Sol 2024 gave special relevance to the user-generated content emanating from this piece.”
This is the kind of projects that we do this for every day! Shoutout to the whole team of CUPRA, VAMPIRE STUDIO, &Rosas, PHD and 14.