Alberto Bañón Santiago
Available

Alberto Bañón Santiago

Brand StrategistBarcelona, Spain
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Caro PB
Alberto Bañón Santiago
Available

Alberto Bañón Santiago

Brand StrategistBarcelona, Spain
About me
After studying advertising, I decided to specialize in the area of ​​analysis, definition and brand building in its different channels. As a brand strategist, I have had the opportunity to work for brands such as: F.C. Barcelona, Barcelona City Council, Seguros Catalana Occidente, Borges, Cottet, Sprinter and ELISAVA among others. Creativity at the core of the brand strategy. As a strategist, I love working for brands that are able to inspire and bring meaning to people's life. I work thinking and defining what brands and companies need to believe, do and tell. Supporting brands to be relevant and valuable in the market and in the world. Generous, positive, and very natural.
Work history
    N
    N
    Marketing CoordinatorNISSAN
    Barcelona, SpainFull Time
    M
    M
    Brand Strategist & Managing Director AssistantMucho
     - Barcelona, SpainFull Time
    - Support commercial department. Peparation of credentials, rst contact meetings with clients and budgeting branding and design projects. - Coordination of production processes (search for collaborators, transmission of brie ngs, management of budgets, control of project costs, control of schedule). - Support studio management: HR, Administration, Communication, Community Management, Logistics ,Maintenance, Email Marketing and Event Management. - Brand Strategy Consultancy. Creation of brands from scratch, repositioning existing brands, organizing brand architectures and copywriting duties to develope verbal identites (naming, baseline, tone of voice, branded content...). - Communication and content strategy. De ning concepts, messages and contents that brands must transmit to its market.
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Skills
  • Brand Architectue
  • Brand Activation
  • Brand Management
  • Analysis Insights
  • Consumer Insights
  • Cultural Insight
  • Brand Building
  • Brand Consultancy
  • Advertisement Branding
  • Photography
  • Marketing Communications
  • Marketing Strategy
  • Social Media Management
  • Digital Marketing
  • Project Management
  • Brand Positioning
  • Brand Creative Strategy
  • Brand Strategy
  • Copywriting
Education
    E
    E
    9Elisava
     - Barcelona, Spain
    Master in Branding
    U
    U
    7.767Universidad de Alicante
     - Alicante, Spain
    Advertising & PR