QuestionsProjectsExperienceTeam

Projects

• 4

  Walmart – Pooch TruckTo launch Walmart’s Pure Balance brand of dog food in Canada, we designed and built a running food truck for dogs, dubbed the Pooch Truck. Then, we drove it to Woofstock – North America’s largest dog festival with more than 200,000 attendees and 150,000 dogs – and served up samples with the first-ever premium food truck exclusively for dogs.
• Air Canada / Test Drive CanadaIn 2016, we leveraged the rampant online dialogue surrounding the election, responding directly to those searching and using #MoveToCanada with over 60 geo-targeted and real-time response videos suggesting that before you move, you should visit and take Canada for a “test drive”.
• Grand Marnier / Fashion ForwardGrand Marnier is the fruit of two unexpected ingredients: Orange and Cognac. So we made a social campaign combining two unexpected outfit inspos that create a Blend Out look.

Work history

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Art DirectorSid Lee
Jan 2018Toronto, CanadaFull Time
Worked on Netflix, TJX (HomeSense), and Molson Coors (Heineken, Miller Genuine Draft, Coors Banquet, Sol, Strongbow)
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Art DirectorJuliet Creative
Jan 2018 - Jan 2018Toronto, CanadaFreelance
Worked on WE.org, On The Run and Peoples Jewellers.

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Skills

• Art Direction
• Graphic Design
• Illustration
• Copywriting
• Social Advertising
• Fashion Advertising