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Alec Macfarlane

Graphic Designer

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  • LevelMid Level
  • LocationEdinburgh, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsGraphic Designer - Website & Digital Designer - Art Director


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About me

Edinburgh based communication designer. _ Creative Direction Identity Creation Brand Activation Strategy Publication Typography Digital Design App Design Environmental Design Placemaking Wayfinding and Signage Curation


  • Packaging
  • Branding
  • Environmental Design
  • Corporate Identity
  • Print Design
  • Exhibitions
  • Typography
  • Wayfinding Design
  • Advertising Design
  • Brand Design
  • Environmental Graphics
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop

Work history


Freelance Designer & Creative Artworker

Design By Alec

Mar 2012
  • More recently, as a freelance designer I have worked both individually and collaboratively across many varied sectors and industries. Taking creative from the first concepts to finished art and implementation across countless mediums for print, digital and environmental design. Agencies/Clients _ Teviot Creative, Whitespace, The Union, Stand Design, Realise, Leith Agency, Resolve Creative, Heart of Midlothian, Testa Della Corsa, Scottish Bike Show, Ronde Bicycle Outfitters and James McCallum. _ RCo, Hayman Design, Clear Design, Milo & Co, Vetro Design, Big Dog Creative, Brown Ink Design, Gordon Institute of TAFE (Guest Lecturer), Orica GreenEDGE, University of Melbourne, Sportful, Peak Cycles, Trek and Peter Rowland.



Studio Stand

Aug 2015 - Mar 2016


Freelance Designer

Teviot Creative

Jan 2014 - Jun 2015
  • Good relationships are built on trust, honesty and a willingness to serve. I have worked extensively with Teviot on a number of national and international brands including: Radisson RED, Carlson Rezidor, G&V, Radisson BLU, Regis and Edinburgh Leisure on printed and digital design, branding, strategy and advertising projects.




Jul 2012 - Dec 2013
  • Working with one of Scotland’s top design agencies, I was a part of a number of national and international brands including: Absolut Vodka, Absolut Elyx, Jameson Whisky, Bombay Sapphire, 2i Testing, Wolfson Microelectronics and Winchester College on projects that span brand identity, brand strategy, digital and environmental design. Developing digital campaigns, strategies, web design, annual reports and corporate literature as well as digital app projects. Often it isn’t about tossing everything out and starting from scratch. It’s about reworking an existing brand identity, to refresh and renew.



Canyon Brand Design

Aug 2011 - Feb 2012
  • Canyon is a graphic design studio with a focus on brand identity/strategy and communications design for a diverse group of clientele such as GreenEDGE Pro Cycling, Richmond FC, Peter Mac, Element Five, QSuper, Burwood Rise, Coast to Coast Cycling and Mitchelton Wines. I drove creative and developed brand strategies for new identities while finding the best way to communicate existing brands. The approach was creative, the outcomes were commercial – delivering great brands with a combination of conceptual understanding and creative insight.


Senior Graphic Designer

Pacific Brands

Jan 2010 - Aug 2011
  • Responsible for managing projects to the highest standard of creativity while engaging time management skills and ensuring that deadlines were consistently met. Due to the diversity of work I was required to multi-task under pressure to meet tight deadlines and turn around times.. Working across brands including: Ridley, Malvern Star, Masi, Haro and Norco, on a huge variety of design material and product design from the corporate sales material to carbon fibre bikes, including projects that spanned brand identity, and brand strategy to every aspect of visual communication.


Mid-weight Graphic Designer

Studio Brave

Jun 2007 - Dec 2009
  • At Brave I was responsible for managing projects of the highest standard, maintaining a level creativity for clients including Levi’s, Elwood, Wittner, Westfeild, Peter Rowland, LONG Photography, AEC, City of Port Phillip, St Kilda Film Festival, Milgate and Bared Footwear. Due to the diversity of work I was required to multi-task and manage projects and designers while engaging time management skills to ensure that deadlines were consistently met while undertaking other studio duties.


Intern Designer

Studio Round

Feb 2007 - Jul 2007
  • As an intern I worked on creative for printed design, web, publication and exhibition design for clients from publishing, entertainment, fashion and design sectors. Working on a number of projects including: Poster Magazine, Architecture Australia Magazine, Curtis Stone, Gingerboy, Ezards, NGV, ACMI, Bendigo Art Gallery, BMW (MINI) and Artists For Kids Culture.



Bachelor Graphic Design/multimedia

University of Ballarat

Dec 2003 - Nov 2006


    Graphic Arts

    Gordon Institute of TAFE

    Dec 2002 - Nov 2003



      MADC Awards


      • Winner: Best Miscellaneous Design


      AGDA Australian Design Biennale


      • Winner: Best Corporate Identity


      Australian International Design Awards

      • Finalist: Sport & Leisure


      AGDA National Design Awards


      • Finalist: Best Graphic Design


      AGDA National Design Awards


      • Judges Choice Award