Alejandro Campoy

ESADE Marketing Management graduate // Co-Founder at Subtera

About me

Everything I do, every single day, is keep working towards my ultimate goal: to be a part of a change for a better world. Following my passion, I have been exposed to different environments, which have not only helped me develop a sense of optimism and self-confidence, but also made me eager for future challenges. ESADE Business School has proven to be the perfect environment to continue developing my skills, and the connection between my current experiences and the ventures the future holds for me. Also involved in a promising, high-end fashion project set to release in September 17'.

Locked Pro Plan feature


  • Business Development
  • Digital Marketing
  • Brand Management

Work history




Sep 2015
  • Valencia, Spain
  • Full Time
  • High-end fashion project coming September 17'.


Digital Marketing Manager


Oct 2015 - Jun 2016
  • Valencia, Spain
  • Full Time
  • Eduvap is an education company working to help students improve personal and academic performance. These were my biggest achievements at Eduvap: -Designed digital brand strategy; presented report containing brand’s unique value proposition to CEO. -Conducted market research to evaluate feasibility of paid advertising; recommended strategic changes on customer acquisition. -Led team of 4 to create marketing effective media assets, reducing costs by 85%. -Raised consumer engagement and interaction by providing relevant content to target audience through Eduvap’s digital channels. -Conceptualized and designed company website, achieving a 46% cost reduction; created structure to facilitate analysis and data-driven decision taking. -Developed strategic relationships with private and public organizations seeking to improve education and boost local talent.


Business Development Assistant

Wildframe Media

Sep 2014 - Aug 2015
  • Valencia, Spain
  • Internship
  • Wildframe Media is a reliable partner for every software development project. Being in charge of bringing new business opportunities to the company, I: -Generated over 100.000€ in sales within the first 3 months as an intern. -Collaborated with a team of 17 professionals with IT and Fine Arts backgrounds; adapted to a fast-paced rhythm of work and guaranteed fluid communication between all team members. -Managed client relationships in order to achieve higher levels of satisfaction; presented weekly report to senior board. -Identified customer needs and provided effective solutions based on WildFrame’s capability and expertise areas. -Designed web pages for 2 of WildFrame’s business units; identified relevant social media channels and managed company profiles.


Marketing Assistant

Currencies Direct

Jul 2012 - Aug 2012
  • London, United Kingdom
  • Internship
  • With over 150'000 clients served since 1996, Currencies Direct has a projected 4.5 billion GBP business volume for the following year. Always committing to the highest standard, the company is authorised by the Financial Conduct Authority as an Electronic Money Institution. As a marketing assistant, I: - Produced media assets for an incoming campaign targeting the French market. - Provided weekly reports to the Marketing Manager. - Was called back on December 2012 to help execute the campaign due to great performance during the internship.




ESADE Business School

Sep 2016
  • Barcelona, Spain
  • Masters of Science in Marketing Management at ESADE in Barcelona, top 5 European business schools in 2016 by the Financial Times. The MSc in Marketing Management at ESADE has provided me the tools to: -Manage Marketing functions effectively and creatively, demonstrating a high degree of flexibility and adaptability to changing environments. -Build a systemic vision of the organisation and the complexity of its local and global context, and communicate this vision to teams, clients and other stakeholders. -Research, analyse and synthesise in a way that fosters critical thought and supports informed decision-making. -Develop a sensitivity to the intangible elements that form part of the solutions valued by customers and all other stakeholders.



Graduate School of Business - University of Cape Town

Jan 2017 - Jan 2017
  • Cape Town, South Africa
  • Intensive week during which I had the opportunity to explore the cultural context of South Africa, attending seminars lectured by world-recognised experts, such as Dr. Mills Soko, former researcher on parliamentary affairs for the Institute for Democracy in South Africa, or Mrs. Nicola Weaver, adjunct Senior Lecture at the University of Cape Town’s Graduate School of Business, who convenes the MPhil in Inclusive Innovation, an interdisciplinary, research-based Masters degree that leads to the development of sustainable solutions for challenges in Africa.



Universidad Politecnica de Valencia (UPV)

Sep 2011 - Jul 2016
  • Valencia, Spain
  • Bachelor in Business Administration in the best polytechnic university in Spain and one of the world's top 400 universities, according to Academic Ranking of World Universities (ARWU) in 2016.



VI Edition Commercial Ideas Award “Innovation And Excellence” Consum-Upv


  • 1st prize awarded to the best business idea, consisting in the implementation of the QR code technology in supermarkets.


Start-Upv Entrepreneur 2K13 Edition


  • 2nd prize awarded for the presentation of a low cost-maximum efficiency marketing plan based on the use of social media.


High School Honors

Escuelas Pias Valencia

  • Maintained an average of 9.53 out of 10 points during my years of high school.