Alejandro Campoy
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Alejandro Campoy

ESADE Marketing Management graduate // Co-Founder at SubteraBarcelona, Spain
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Alejandro Campoy
Available

Alejandro Campoy

ESADE Marketing Management graduate // Co-Founder at SubteraBarcelona, Spain
About me
Everything I do, every single day, is keep working towards my ultimate goal: to be a part of a change for a better world. Following my passion, I have been exposed to different environments, which have not only helped me develop a sense of optimism and self-confidence, but also made me eager for future challenges. ESADE Business School has proven to be the perfect environment to continue developing my skills, and the connection between my current experiences and the ventures the future holds for me. Also involved in a promising, high-end fashion project set to release in September 17'.
Work history
    Co-founder
    Valencia, SpainFull Time
    High-end fashion project coming September 17'.
    Digital Marketing Manager
     - Valencia, SpainFull Time
    Eduvap is an education company working to help students improve personal and academic performance. These were my biggest achievements at Eduvap: -Designed digital brand strategy; presented report containing brand’s unique value proposition to CEO. -Conducted market research to evaluate feasibility of paid advertising; recommended strategic changes on customer acquisition. -Led team of 4 to create marketing effective media assets, reducing costs by 85%. -Raised consumer engagement and interaction by providing relevant content to target audience through Eduvap’s digital channels. -Conceptualized and designed company website, achieving a 46% cost reduction; created structure to facilitate analysis and data-driven decision taking. -Developed strategic relationships with private and public organizations seeking to improve education and boost local talent.
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Skills
  • Business Development
  • Digital Marketing
  • Brand Management
Education
    8.36
    Barcelona, Spain
    Masters of Science in Marketing Management at ESADE in Barcelona, top 5 European business schools in 2016 by the Financial Times. The MSc in Marketing Management at ESADE has provided me the tools to: -Manage Marketing functions effectively and creatively, demonstrating a high degree of flexibility and adaptability to changing environments. -Build a systemic vision of the organisation and the complexity of its local and global context, and communicate this vision to teams, clients and other stakeholders. -Research, analyse and synthesise in a way that fosters critical thought and supports informed decision-making. -Develop a sensitivity to the intangible elements that form part of the solutions valued by customers and all other stakeholders.
    8
     - Cape Town, South Africa
    Intensive week during which I had the opportunity to explore the cultural context of South Africa, attending seminars lectured by world-recognised experts, such as Dr. Mills Soko, former researcher on parliamentary affairs for the Institute for Democracy in South Africa, or Mrs. Nicola Weaver, adjunct Senior Lecture at the University of Cape Town’s Graduate School of Business, who convenes the MPhil in Inclusive Innovation, an interdisciplinary, research-based Masters degree that leads to the development of sustainable solutions for challenges in Africa.
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Awards
    VI Edition Commercial Ideas Award “Innovation And Excellence” Consum-Upv
    1st prize awarded to the best business idea, consisting in the implementation of the QR code technology in supermarkets.
    Start-Upv Entrepreneur 2K13 Edition
    2nd prize awarded for the presentation of a low cost-maximum efficiency marketing plan based on the use of social media.
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