What I do
I work with a diverse range of companies, brands and partners across multiple platforms, specialising in UX/UI, creative direction and brand identity.
What I don’t
Sleep well. Drink patxaran. Call home enough. Keep receipts. Tread carefully in the rain. Dream much. Wash whites and colours separate. Allow 30 minutes after eating before swimming. Go to galleries often enough. Smoke. Ever regret hot spicy food. Visit the dentist regularly. Steal.
What I want
To create work that communicates. To make things simpler, smarter, more helpful, more beautiful and more fun. To think before act. To work with people.
To be part of change.
How I work
I believe that to truly solve a problem you need to talk about it.
You need to look at it from every angle. You need to discuss and debate it.
Talk, consider and collaborate.
Projects
- anaana seeks to provide a minimalistic, effortless and personal experience for the delivery of feminine products to women of all ages, sizes and cultures. (ana is an academic project carried out during my studies at SAA - School of Management, Università di Torino for the subject of international marketing)
- Behold:Behold: was created with the aim of giving visibility to the work of the students of the Faculty of Fine Arts of Bilbao UPV / EHU through a group exhibition. It is intended that students acquire a first exhibition experience in the artistic field and at the same time create a work context that can serve for the emergence of future creative proposals. For this new edition, the key issue to consider is artistic research understood from different points of view. When proposing identity, we base ou
- Monumento a los campesinos asesinadosA project carried out by the artist MawatreS. After an intervention in a wall in Cartagena, he came in contact to carry out the design of a newspaper that had a double use: on the one hand, to tell the story of the peasants and on the other to serve as an artifact to intervene in the wall.
- Ápice magazineÁpice magazine It is based on two main concepts: Graphic Design and City. It wasn't born with the aim of being a publication intended for professionals, if not as a basis for establishing conversations and getting to know people who either work as designers or design is part of their business or way of life. It isn't a magazine about Graphic Design exclusively, it's a magazine about people, we seek to talk about identities, individuals and places.
+ View all
Work history
I
I
Co-FounderIt's Circular
Barcelona, SpainPart Time
Circular is the Alejandro de Francisco and Carlos Moret's master's thesis which is currently in the Barcelona Activa incubator.
With a critical and analytical spirit, as well as knowledge about the fundamental points that affect the design and direction of a project, we have based our management and decision-making on the User-Centered Design Methodology, ensuring that all of our advances had a sense and they were practical for it.
From my role as UX Designer I've used various techniques with which I studied the user experience, observing how it affects the relationship between people and links with the aim of putting myself in their place, becoming aware of usability problems and accessibility with which they are. Obtaining relevant information through tests and trials in addition to the feedback received in the presentations, helping us to continuously improve our project.
In short, it has been the sharing of all this knowledge, the field work carried out with my colleague Carlos, as well as the development of the platform on his part, as we have managed to propose an effective and intuitive interaction, reflect the detected user needs and create an interface consistent with the communication objectives of the brand.
N
N
FounderNonPlace Studio
Barcelona, SpainFreelance
NonPlace Studio is a design agency directed by Alejandro de Francisco Castillo. We work with brands that understand the power and influence they have today, focusing on creating memorable experiences for their audience. At a time when traditional advertising no longer works, our approach is based on the search for concepts based on brand values to develop a strategy around that to create relevance, as well as commitment and influence from the audience.
My role is to create and manage a creative talent network that works collaboratively on national and international projects.
+ Show more
Skills
- Branding Identity
- Art Direction
- UI Design
- UX Design
- Branding
- Strategic Branding
- Strategic Design
- Html
- CSS
- Editoral Design
Education
E
E
MA Design and Web Project Management (UI / UX)ELISAVA - Barcelona School of Design and Engineering
Barcelona, Spain
Master focused on undertaking, directing and designing web products and services, as well as cutting-edge applications from a perspective focused on user experience.
This master's degree has given me the skills and knowledge that allow me to carry out projects for innovative and effective digital products, services and applications. In addition to a detailed view of the entire process of creating an interactive project where business vision, user experience (UX), technology and interface design are central.
S
S
Management and MarketingSAA - School of Management, Università di Torino
- Turin, Italy
SAA, from its origin, has been distinguished for its ability to anticipate changes and represent a concrete laboratory for experimentation and development of innovative training methodologies for both university teaching and professional training.
In 2019 I was one of the two people selected by The UPV / EHU to enjoy the USAC scholarshipa and for 6 months I was living in the city of Torino, Italy. This scholarship has allowed me to complete my professional training with subjects focused on the fields of architecture, anthropology, leadership and international marketing.
+ Show more
Awards
B
B
7th edition - Pre-incubation for StartupsBarcelona Activa
Our It's Circular project has been one of the 10 projects selected from the 7th edition for the pre-incubation program for Startups.
We went through a first selection process in which they selected 18 projects out of 80. Later, we attended an intensive Bootcamp for a week where the Barcelona Activa technicians studied the feasibility and potential of the projects presented, ending the week with a presentation and a pitch final in the face of a jury (Aïda Bravo, Bàrbara Mayoral Santamaria, Laia Iglesias, Xavier Dumont Peruga, Itziar Blasco, Diana Ballart, Cerdán i Xavier Verdaguer).
The program consists of six months of accompaniment, where Barcelona Activa has brainstormed us with advice and a free coworking space.