Alek Szmytko

Alek Szmytko

Senior Art DirectorLondon, United Kingdom
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Alek Szmytko

Alek Szmytko

Senior Art DirectorLondon, United Kingdom
About me
Alek Szmytko is an art director specialized in fashion and luxury brands. Clients include Bottega Veneta, Boucheron, Chopard, De Beers, Emilio Pucci, Givenchy, Jean Paul Gaultier, Kering, Louis Vuitton, Nina Ricci, Universal Music. www.alekszmytko.com studio@alekszmytko.com
Projects
  • Kering, Corporate website
    Kering, Corporate websiteKering’s new website strengthens the French luxury group’s positioning, and reflects the founding values of the group and its houses. The digital platform clearly assert the group’s leadership by offering strong imagery, video and editorial content to highlight its commitment to creativity and imagination.
  • Emilio Pucci, SS19
    Emilio Pucci, SS19The SS19 Pucci campaign travels to tropical lands. The lush sun-bathed jungle vegetation and its mysterious ruins highlight the vibrant colour palette, the exuberant prints and the flowing designs of a quintessentially free and joyful collection.The integrated campaign's artistic choice brings out the colourful hues both in print and online, including in a series of riveting Instagram clips. CREATIVE DIRECTION, DIRECTION & PRODUCTION: AL DENTE PHOTOGRAPHER: MARK PECKMEZIAN STYLING: EMILIE KAREH
  • Boucheron, Global Campaign 19
    Boucheron, Global Campaign 19Boucheron, the oldest jewellery house on the Place Vendôme, has retained Al Dente as its new agency of record to define its new positioning and implement its 360° communications strategy. The latest Boucheron global campaign explores new codes, centred on the freedom to wear jewellery any time. It is the first-ever campaign by the high jewellery house to feature a model, as it celebrates independent women whose natural style and beauty are reflected in the very personal relationship they have wi
  • Emilio Pucci, FW18
    Emilio Pucci, FW18The FW18/19 Pucci print campaign set against the backdrop of an unreal ghost town plays on contrasts to highlight the spirit of the collection. The juxtaposition of light and shadow draws attention to the geometric prints and palette of pinks, blues, greys and pastels, so emblematic of the brand's chic style. The strong artistic choices in print are further emphasised in the digital campaign comprised of over 50 specific pieces of content including a series of addictive looped Instagram video cl
  • Emilio Pucci, SS18
    Emilio Pucci, SS18Emilio Pucci SS18 prints and motifs dance gently in a turquoise blue pool, playfully bending the laws of physics.The digital campaign is inspired by the aquatic world of the artist Leandro Erlich, featuring a mermaid apparently floating at the bottom of the pool. The integrated campaign is supplemented with Instagram content featuring backstage videos, images and still-lifes. CREATIVE DIRECTION, DIRECTION & PRODUCTION: AL DENTE PHOTOGRAPHER: MEL BLES STYLING: BELEN CASADEVALL HAIR: KARIM BELGHI
  • The Girl From Ipanema, for Sicky Mag, 2019
    The Girl From Ipanema, for Sicky Mag, 2019
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Work history
    Trends & Culture logo
    Trends & Culture logo
    Senior Art DirectorTrends & Culture
    London, United KingdomFull Time
    1
    1
    Art Director11.12 alp
    London, United KingdomFull Time
    11.12 is an independent creative agency who elevates brands through strategic intelligence, design vision and impactful content. From strategy and positioning through to design, art direction, campaigns, content production, web design and development. 11.12’S areas of expertise encompass our consumers’ entire lifestyle, ranging from fashion, beauty, design and architecture, to the broader luxury sectors
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Skills
  • Ad Campaigns
  • Fashion Campaigns
  • Fashion Photography
  • Art Direction
  • Photography
  • Concept
  • Storytelling
  • 360 Campaigns
  • Digital Advertising
  • Social Media
Education
    E
    E
    Master degree UX Design and Digital Art DirectionECV Digital
     - Paris, France
    E
    E
    Bachelor Design (Visual Communication)ECV
     - Paris, France