Projects
- Kering, Corporate websiteKering’s new website strengthens the French luxury group’s positioning, and reflects the founding values of the group and its houses. The digital platform clearly assert the group’s leadership by offering strong imagery, video and editorial content to highlight its commitment to creativity and imagination.
- Emilio Pucci, SS19The SS19 Pucci campaign travels to tropical lands. The lush sun-bathed jungle vegetation and its mysterious ruins highlight the vibrant colour palette, the exuberant prints and the flowing designs of a quintessentially free and joyful collection.The integrated campaign's artistic choice brings out the colourful hues both in print and online, including in a series of riveting Instagram clips. CREATIVE DIRECTION, DIRECTION & PRODUCTION: AL DENTE PHOTOGRAPHER: MARK PECKMEZIAN STYLING: EMILIE KAREH
- Boucheron, Global Campaign 19Boucheron, the oldest jewellery house on the Place Vendôme, has retained Al Dente as its new agency of record to define its new positioning and implement its 360° communications strategy. The latest Boucheron global campaign explores new codes, centred on the freedom to wear jewellery any time. It is the first-ever campaign by the high jewellery house to feature a model, as it celebrates independent women whose natural style and beauty are reflected in the very personal relationship they have wi
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Work history
Senior Art DirectorTrends & Culture
London, United KingdomFull Time
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Art Director11.12 alp
London, United KingdomFull Time
11.12 is an independent creative agency who elevates brands through strategic intelligence, design vision and impactful content.
From strategy and positioning through to design, art direction, campaigns, content production, web design and development. 11.12’S areas of expertise encompass our consumers’ entire lifestyle, ranging from fashion, beauty, design and architecture, to the broader luxury sectors
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Skills
- Ad Campaigns
- Fashion Campaigns
- Fashion Photography
- Art Direction
- Photography
- Concept
- Storytelling
- 360 Campaigns
- Digital Advertising
- Social Media