Award-winning, mission and results-oriented advertising media and brand marketing leader. With over 12 years of experience, I have a demonstrable track record of developing and executing 360˚ marketing plans from end to end. Experienced in working with global consumer brands, both agency and brand-side. Confident in developing and implementing transformational marketing and customer-centric, data-led strategies for ATL, digital marketing, performance media, CRM, reach, commercial growth and ROI.
Work history
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Marketing Manager - Campaigns and ConversionKingston University London
London, United KingdomFull Time
Responsible for strategic planning and execution of media strategy, advertising campaigns, and conversion plans.
• Owned campaign process from insights and briefs definition, media strategy and channel mix, brand TOV, personality, content and media plan, KPIs and targets, monitoring, evaluation and post-campaign learnings
• Analysed market, audience research, brand studies to inform briefs, marketing strategy, optimisation plans
• Managed media, creative and CRM agencies from brief to post campaign analysis
• Led development of creative content for brand campaigns, ATL, digital tactics, performance media
• Led campaign optimisation, analysis and reporting, presented to internal and external stakeholders
• Developed conversion strategy, directed CRM agency to optimize stages of customer journey from awareness to enrolment/purchase
• Responsible for annual marketing budget planning, controlling, forecasting, media agency procurement
• Line management of three direct reports, performance and development
Senior Marketing Manager - Global Brand AdvertisingMcCann London
- London, United KingdomFull Time
Brands: MICROSOFT Surface, Phone and Windows 10, L’ORÉAL Paris, NUROFEN, DIRECT LINE.
Drove strategy and delivery of global brand advertising campaigns across full marketing mix.
• Developed and delivered Microsoft Global Advertising Campaigns from insights, media brief and plan, global and local creative strategy, publisher media, local opportunities, optimisation to post campaign analysis
• Managed EMEA and Corporate, broadcasters, media and creative FR, US, UK, DE agencies network
• Worked with Microsoft UK, media and creative agency teams to plan and deliver local media strategy in line with global Corporate media brief, objectives and goals
• Provided input into media plans review stages before Microsoft Corporate sign-off and developed campaign assets for TV, press, OOH, paid social, display, programmatic, mobile, performance and emerging media
• Managed Pan-European research to identify in-market trends, target audience insights and opportunities
• Delivered Global Advertising updates and best practice for regional calls, and with Microsoft Corporate
• Developed local creative opportunities to expand fan base, increase awareness and consumer engagement
• Managed TV shoots from concept to implementation, featuring brand ambassadors and influencers
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Skills
- Media Strategy
- Brand Campaigns
- Omnichannel Strategy
- Advertising
- Integrated Campaign
- Multi-platform Content
- Creative Content
- Conversion Optimisation
- Research Insight
- CRM