Aleksandra Ucińska

Aleksandra Ucińska

Performance SpecialistWarsaw, Poland
+ Info

0

Connections
Aleksandra Ucińska

Aleksandra Ucińska

Performance SpecialistWarsaw, Poland
About me
Experienced Performance Marketing and Client Relationship Specialist with a demonstrated history of working in the marketing and advertising industry. Skilled in project management, working with client, online media planning, Adwords, DoubleClick and mobile marketing. Strong skills in team work and coordination. Currently finishing Master's degree focused in E-Business from Warsaw School of Economics. Passionate about fashion, sewing, kitesurfing and foreign languages.
Work history
    Client Relationship Specialist
    Warsaw, PolandFull Time
    - Project Manager - Full responsibility of performance digital campaigns of Philips Poland (SEM, SEO, display, mailing) - Coordination of SEM campaigns for Philips CEE - Managing the relatonship with client - single point of contact - Coordination of the team of specialists of different online marketing channels - Close cooperation with other Dentsu Aegis Network power brands - coherent strategy for the client - Responsibility of meeting the business goals of the clients while campaigns planning - Coordination of the full transition to the Doubleclick (DCM, DS3, DBM) - Working on client's business development - introducing innovative ways of campaigns' planning and reporting - Youtube skill leader / trainer of the workshop: Youtube - building brand image
    Junior Performance Specialist
     - Warsaw, PolandFull Time
    - Managing complex digital marketing campaigns - Planning digital marketing activities - Using the mix of SEM, GDN, Youtube, mailing, display, affiliation - Campaign monitoring by tools like: Google Analytics, Gemius, Omniture - Running campaigns within Doubleclick platforms: Campaign Manager and Search - Beta testing (Adwords) - Youtube skill leader - top specialist of the YT campaigns - Direct contact with clients regarding marketing activity planning, optimizing and reporting - Project manager for digital campaigns of Philips, Mastercard, Zott, adidas on local and CEE level
+ Show more
Skills
  • Digital Maketing
  • Google Adwords
  • Google Doubleclick
  • Campaign Planning
  • Project Management
  • Paid Search
  • Microsoft Excel
  • Marketing
  • Mobile Marketing
  • Client Management
Education
    Master's Degree in E-business
    Warsaw, Poland
    Specializing in digital business, e-commerce and marketing.
    Bachelor's Degree in Quantitative Methods in Economics and Information Systems
     - Warsaw, Poland
    Specializing in data analysis, econometrics and statistics.