Alena Kovalenko

About me

I am passionate about marketing and would like to build a professional career in the events or fashion industry. I thrive in a fast-paced environment because it motivates me to achieve goals and objectives. Currently, I am looking for a working experience, either internship or placement, which will give me the opportunity to work in a constantly challenging but rewarding environment and will definitely help me to become closer to my career goals.


  • Fashion
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Market Research
  • Administration Skills
  • Negotiation Skills

Work history



University of Glasgow

Sep 2014
  • • Acquired deep knowledge of marketing core principles, with emphasis on such subjects as brand management, marketing communication and business strategy. • Mentor of GIC students (provided support and guidance, had monthly meetings, was awarded a certificate for exceptional performance). • Wrote a dissertation about the role of social media in the luxury fashion industry: the case of Burberry.


Sales Advisor


Aug 2012 - Feb 2013
  • • Demonstrated customer care through providing comprehensive product information and responding to any enquiries. • Developed good listening skills by identifying customers’ needs. • Enhanced team-working skill by constantly supporting and helping the colleagues with their work and contributing towards achieving the team’s objectives. • Worked on stock replenishing and maintained high stock of merchandising at all times. • Monitored and provided the sales team with feedback on the above points. • Actively communicated with colleagues and managers on a daily basis to acquire job related skills and knowledge through self-development and learning from others.


Marketing Assistant

Kelis Consulting

May 2011 - Jul 2011
  • • Gathered and analysed data related to investment projects. • Strengthened analytical skills by performing market research and interpreting the data. • Enhanced the ability to pay attention to detail by effectively preparing business plans. • Developed commercial awareness by conducting research in various business sectors. • Enhanced ability to multi-task and prioritise effectively under tight deadlines by completing reports and presenting them to director. • Improved team-working skills by undertaking various projects that required cooperation between departments. • Directed, composed and reviewed daily summary of the company’s activities. • Proactive approach and attention to detail achieved by conducting administrative affairs (arranging meetings, interviews). • Developed ability to work in a constantly changing and fast-paced environment due to large volumes of clients and projects. • Enhanced team working and communication skills by effectively composing daily reports for various activities and delivering those to senior management.



International Strategic Marketing

University of Glasgow

Aug 2014 - Jul 2015



    University of Manchester

    Aug 2008 - May 2012




      • I was awarded a certificate for exceptional performance as a mentor at Glasgow International College.


      Student representative

      • I was a student representative of my Pre-master course at Glasgow International College. I presented on Student forums and Tutors


      International Secretary of Manchester Management Society

      • I had the position of International Secretary of Manchester Management Society (Sep. 2009 - June 2010). Improved communication skills by addressing numerous requests of students and presenting summaries in general meetings to other committees. Developed further networking skills by contacting other societies and organizing mutual events.


      Progress in English studies

      • I was awarded honour: