About me

With more than a decade of experience in graphic design agencies and communication firms, I have experience both working on my own and in teams for external clients and internal marketing departments, taking briefs for a wide variety of media work from digital to print. My approach to communication and design is idea based, passing through video and photography and creating more fluid campaigns or visual identities.

QuestionsProjectsExperienceTeam

Projects

• 21

  Donmar WarehouseA selection of Poster for the Donmar Warehouse
• 1

  Royal Oper HouseIn this occasion the annual campaign taps into the aesthetic trend for double-exposure. This in turn evokes a sense of nostalgia and resonance of memory. Suggesting that our imagination might be further fueled by our experience of ROH productions. Each season references a specific production and the individuals portrayed are common people not ROH artists. This is a depiction of the power of imagination from an audience perspective.
• 7

  Royal Opera HouseContemporary imagery distilled in an old technique (wet collodion plate) to endorse their illustrious heritage, excellence and quality. Using 19th century methods and 21st century equipment to produce exceptional images of honesty. The pictures portray the genuine and authentic stars and world class talents that ROH hosts every year (since 1892) and allowed the ROH to remain an undisputed leader in its field for so long.

Projects credited in

• 4

  AINÉ - Niente di Me music videoProduction designer for the music video "Niente di Me" by AINÉ, rising star of the Italian Nu Soul.

Work history

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FreelanceAlessandra D'Innella
Jan 2018London, United KingdomFreelance
Creation, art direction and design of campaigns of specific productions in the entertainment sector. Brand and app development of Skills/Athletic. Research and new brand positioning for Sobranie (brand of luxury cigarettes). Concept development of Odeon Luxe Cinema campaign.
Concept Graphic DesignerAKA
Jan 2013 - Dec 2017London, United KingdomFull Time
Creation, art direction and design of visual brand identity and annual campaigns in the entertainment sector for clients such as Donmar Warehouse, The Young Vic and Royal Opera House.

Skills

• Art Direction
• Graphic Design
• Photography

Education

Master's Degree in Image and CommunicationGoldsmiths, University of London
Jul 2010 - Sep 2011London, United Kingdom

Awards

Winner and Honorable MentionLife Framer
Still Life
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Firts PrizeThe Independent Photographer
Fine art, Colors

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