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Alessandra De Costanzo

Digital Marketing Executive

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Projects

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Do you really want to delete project Artrooms Fair London - Exhibited at the UK’s largest fair for independent artists, ArtRooms Fair, at the Meliá White House Hotel in London, UK.?

About me

Photographer. Digital Marketer. Traveler.

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Skills

  • Advertising
  • Events
  • Marketing PR
  • TV
  • Visual Arts
  • Art Direction
  • Digital
  • Exhibition
  • Music Event
  • Creative Direction
  • Event Planning
  • Excel
  • Photoshop
  • Powerpoint
  • Word
  • Abobe Illustrator
  • Bespoke Music
  • Candid Photography
  • 35mm Film Photography
  • Analgoue Photography
  • Creative Photography

Work history

2018

Digital Marketing Executive

CevicheUK

Feb 2017 - Feb 2018
  • London, United Kingdom
  • Full Time
  • • Managed group’s three social media channels – platforms: Twitter, Instagram, Facebook, YouTube. • Personally produced the majority of the group’s photography and video content. Managed outside photo shoots. • Edited and produced graphic materials using Adobe Photoshop and Adobe Illustrator. • Managed and updated the group’s two websites. Worked alongside developers and designers. • Managed event ticket sales via Giftbono platform. • Completed email-marketing campaigns using Mailchimp. • Brainstormed and drafted copy, including slogans, headings and body copy for all campaigns. • Worked in cross-functional teams to develop new projects and ideas. • Managed suppliers, all printed marketing materials. • Researched trends and undertook competitor analysis. • Managed an out of house digital team. Worked alongside an out of house PR team. • Executed a successful book and album launch. • Developed and executed events, from promotion to production.

2016

Business Development Assistant

Albany Arts Communications

Mar 2016 - Jun 2016
  • London, United Kingdom
  • Freelance
  • • Acted as a liaison between galleries, artists and journalists to develop and carry out media plans. • Website, server and social media management.

2017

Digital Marketing Assistant

Hot Creations

Jan 2016 - Jan 2017
  • London, United Kingdom
  • Freelance
  • • Social media planning, management and content creation for Hot Creations and sub-labels HOTTRAX and Emerald City as well as several artists – platforms: Twitter, Instagram, Facebook, YouTube, Soundcloud. • Measured metrics and produced monthly insight reports using social media reporting tools. • Copywriting for website, social, artists, events, releases and other promotions. • Created and executed album release campaigns. • Worked on Shopify system for label’s e-commerce shop. • Wordpress website management.

2015

Office Assistant

United Talent Agency

Jan 2015 - May 2015
  • New York, United States
  • Freelance
  • • General office management and administrative tasks for music booking agents and assistants.

2014

Publicity/Photography Intern

Sheik 'n' Beik Records

Aug 2014 - Oct 2014
  • New York, United States
  • Freelance
  • • Assisted in the record label’s promotion, production and post-production of music events. Shaped the brand as well as photographed the events for online media.

2014

PR/Marketing Intern

LAFCO New York

Jun 2014 - Aug 2014
  • New York, United States
  • Internship
  • • Responsibilities included running and developing the social media marketing program. • Helping to write copy for the press releases, product pitches and events.

2014

Market Week Intern

Zac Posen

Mar 2014 - Mar 2014
  • Paris, France
  • Internship
  • • Assistant to the Zac Posen sales team.

2014

Gallery Assistant

Robin Rice Gallery

Nov 2013 - Aug 2014
  • New York, United States
  • Freelance
  • • Assisted Robin Rice with daily tasks, managed Filemaker system, greeted and assisted clients, ran events, assisted in curation and hanging of shows, worked with photographers.

2013

Photography Intern

WhoWhatWhy.org

Sep 2013 - Nov 2013
  • New York, United States
  • Internship
  • • Worked under renowned investigative journalist Russ Baker.

2013

Digital Photography Editor

NBC Universal

May 2013 - Aug 2013
  • New York, United States
  • Internship
  • • Responsible for photo editing Bravo, Syfy and USA network television shows, as well as assisted at events.

2012

Public Relations Intern

Serious Business PR LLC

Dec 2012 - Mar 2012
  • New York, United States
  • Internship

2012

Digital Photography Editor

NBC Universal

Jun 2012 - Aug 2012
  • New York, United States
  • Internship
  • • Responsible for photo editing Bravo, Syfy and USA network television shows, as well as assisted at events.

Education

2015

Honours Bachelor of Science

New York University

Sep 2011 - Jun 2015
  • New York, United States
  • Major in Media, Culture and Communications. Terms abroad in Florence, Italy and Paris France.