Alessandra Melhado
Available

Alessandra Melhado

Product and Marketing ManagerItaly
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Alessandra Melhado
Available

Alessandra Melhado

Product and Marketing ManagerItaly
Work history
    Product Marketing Manager
     - São Paulo, BrazilFull Time
    • Managing project team – about 10 people • Manage and update OTB (retail tool) • Define selling strategies for each product group • Develop new suppliers • Develop and buy products • Development of own collection • Department’s bugdet department • Develop marketing strategies in order to increase clients and income • Optimize and measure the social network investment
    Brand Coordinator
     - São Paulo, BrazilFull Time
    • Understand the client’s market, players and business strategies • Propose a new positiong based on the consumer behavior and market analyst • Develop a marketing strategy for every touch point acording to tthe company strategies • Study the consumer behavior trough consumer research • Interact to advertising agencies
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Skills
  • Marketing
  • Fashion Marketing
  • Buyer
  • Product Manager
  • 360 Branding
Education
    Fashion Certificate
     - Milan, Italy
    Bachelor Degree in Marketing and Communication
     - São Paulo, Brazil