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Alessandra Melhado

Product and Marketing Manager

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  • LevelMid Level
  • LocationItaly
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Manager - Product Manager - Fashion Marketing

Skills

  • Marketing
  • Fashion Marketing
  • Buyer
  • Product Manager
  • 360 Branding

Work history

2016

Product Marketing Manager

Black Tie Group

Jun 2015 - Sep 2016
  • São Paulo, State of São Paulo, Brazil
  • Full Time
  • • Managing project team – about 10 people • Manage and update OTB (retail tool) • Define selling strategies for each product group • Develop new suppliers • Develop and buy products • Development of own collection • Department’s bugdet department • Develop marketing strategies in order to increase clients and income • Optimize and measure the social network investment

2015

Brand Coordinator

Touch Branding

Aug 2014 - Jun 2015
  • São Paulo, State of São Paulo, Brazil
  • Full Time
  • • Understand the client’s market, players and business strategies • Propose a new positiong based on the consumer behavior and market analyst • Develop a marketing strategy for every touch point acording to tthe company strategies • Study the consumer behavior trough consumer research • Interact to advertising agencies

2014

Store Manager

Riachuelo

Jan 2014 - Jul 2014
  • São Paulo, State of São Paulo, Brazil
  • Full Time
  • • Monitoring the hole arrival’s process (store) • Managing, leading and developing a team of 50 employees • Coordinating store’s visual merchandising • Increase the sell and achieve income’s goals

Education

2013

Fashion Certificate

Instituto Europeo di Design

Jan 2013 - Jul 2013
  • Milan, Metropolitan City of Milan, Italy

2010

Bachelor Degree in Marketing and Communication

ESPM

Aug 2006 - Dec 2010
  • São Paulo, State of São Paulo, Brazil