About me
I am a dynamic Advertising and PR student pursuing a Master's degree at Richmond, the American International University in London. With a bachelor's degree in Economics and Management for Cultural Heritage and Entertainment from the Università Cattolica del Sacro Cuore in Milan, I possess a strong cultural background in history, art criticism, and cinema.
My recent enrollment in a short course at Sotheby’s, 'Determining Value: An Appraiser’s Perspective,' underscores my commitment to the art industry. Additionally, I have practical experience as a sales and brand ambassador in Florence, where I cultivated interpersonal skills and a global client network. At Rise of The Butterfly, I excelled in content production, press releases, outreach, and sales within the art realm.
Fluent in Italian and English, I offer a unique mix of academic knowledge, artistic passion, and practical skills tailored to the art world.
Work history
Creative Director’s Personal Assistant & Event Coordinator
Layla Love Art’s Personal Assistant & Sales
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Skills
- Writing
- Press Releases
- PR Campaigns
- Team Coordination
- Teamworking
- Interpersonal Skills
- Art Assistance
- Art
Education
Short CourseSotheby's Institute of Art
London, United Kingdom
Short Course of Determining Value - An Appraiser’s Perspective
• Familiarity with the essential value factors that can affect pricing and how to analyze them.
• Proficiency in identifying basic materials, media and appropriate research tools.
• Knowledge of how prices are set at both the primary and secondary market levels.
• An understanding of how condition and conservation can impact value.
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MA in Marketing, Advertising and PRRichmond, The American International University
London, United Kingdom
MA Advertising and Public Relations
• Gained detailed knowledge of advertising, PR, communication, and digital media trends.
• Core courses: Digital Media Skills; PR Practice; Advertising Practice; PR and Journalism in Context.
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