About me

I am currently working as an International Account Manager for Kinetic Worldwide, an Out of Home (OOH) Media specialist within the WPP Group. I lead on all relationships with my clients, managing budgets, planning, buying and monitoring their OOH advertising campaigns. I regularly participate in new business pitches and forecast annual sales.

QuestionsProjectsExperienceTeam

Work history

K
K
International Account ManagerKinetic Worldwide UK
May 2019London, United KingdomFull Time
Responsible for OOH Media planning and buying for Diageo, Hertz, Rolex, Adobe, CFA, Blackrock. Supervising strategy, budgeting, planning and booking global campaigns. Specialised in OOH Media of Middle Eastern and Asian airports.
M
M
Account ManagerMcCann WorldGroup Italy
Dec 2016 - Apr 2019Milan, ItalyFull Time
Responsible for L’Oreal Paris, Nespresso, OVS, Nemo, Fattorie Cremona. Supervising strategy, economics, timing and production of all- around projects (Digital, ATL, POS). Maintaining ongoing relationships with clients and up-selling new projects. Developing strategies for new business opportunities.

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Skills

• Client Relationships
• Productions
• Economics
• Communication Activities
• Budget Proposals
• Client Pitching
• Media Buying
• Media Planning

Education

J
J
Bachelor of Arts (BA) John Cabot University
Sep 2013 - May 2016Rome, Italy

Awards

BronzeClio Awards
We launched "Voice of Voices", a nationwide project which asked for a word from every Italian to fulfill the ambitious task of completing the dictionary. It was a very symbolic gesture, as losing the voice is one of the CONSEQUENECES symptoms a patient of ALS suffers from. But it was very useful too, as to donate a word they had to download the 2€ app previously. Execution The campaign was published throughout a social experiment, an online video hosted by Youtube and Nemo's Facebook. Where showed in it the importance of a single word, and we eventually invited the audience to download the app. At the same time, we launched a website which was the core of the project, as it contained all the words that were being donated, so you could not only listen to the one you had donated, but also to perceive how the universe of words was evolving. Outcome An audio file with more than 3000 different words. More than 500.000 total views in the first week without any media investment. More than 100 million organic impressions. 75 million euros earned media. Free National coverage in all media. TV, Radio, and online press. Ranked the most downloaded app in Italy.
Bronze - Creative DataCannes Lions International Festival of Creativity
We launched "Voice of Voices", a nationwide project which asked for a word from every Italian to fulfill the ambitious task of completing the dictionary. It was a very symbolic gesture, as losing the voice is one of the CONSEQUENECES symptoms a patient of ALS suffers from. But it was very useful too, as to donate a word they had to download the 2€ app previously. Execution The campaign was published throughout a social experiment, an online video hosted by Youtube and Nemo's Facebook. Where showed in it the importance of a single word, and we eventually invited the audience to download the app. At the same time, we launched a website which was the core of the project, as it contained all the words that were being donated, so you could not only listen to the one you had donated, but also to perceive how the universe of words was evolving. Outcome An audio file with more than 3000 different words. More than 500.000 total views in the first week without any media investment. More than 100 million organic impressions. 75 million euros earned media. Free National coverage in all media. TV, Radio, and online press. Ranked the most downloaded app in Italy.

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