Work history
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Brand Strategy ConsultantSTR
London, United KingdomFreelance
In continuing my work for STR, I am helping the company grow its customer base and promote its products and services through strategic content campaigns. I am also leading a full content overhaul for the company’s website in partnering with a digital agency to deliver a brand new company website to launch in 2019.
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Marketing Content ExecutiveSTR
- London, United KingdomFull Time
• Acted as the brand’s primary authority on marketing content and style, deciding the direction of
promotional campaigns
• Developed and executed several long-term strategic digital marketing campaigns
• Oversaw all public relations initiatives outside the US
• Ghost wrote several articles for the managing director and other senior leaders
• Managed all social media presence, driving a high share of voice margin over primary competitors
• Scripted, shot and edited videos ranging from market overviews to event recaps to product
promotions, establishing a new video presence for the company
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Skills
- Marketing
- Public Relations
- Article Writing
- Editing Copy
- Marketing Strategy
- Video Content
- Social Media Management
- Campaign Development
- Speech Writing
- Analytical Writing
Education
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BAShippensburg University
- Shippensburg, PA 17257, USA
Major: Communication/Journalism (ACEJMC Accredited), Emphasis: Public Relations
Minor: English
Academic Honors:
• Mark Lipper Journalism Award, 2013 (The Communication/Journalism department’s highest honor, awarded to
one student each year)
• Albert A. Mason Sr. Scholarship for the Most Outstanding Communication/Journalism Sophomore or Junior, 2012