- Heineken: The World's Most Shared MomentsThe Champions League is the most viewed annual sporting event on Earth. Over a 9-month period, around one billion people tune in. As an official sponsor of the tournament since 2005, Heineken has a history of encouraging fans to get together on match night and enjoy the football with a beer in hand. But new research showed Champions League viewers were only watching an average of four matches per season. To grow penetration, we needed to create more occasions for Heineken by getting football fan
Account DirectorPublicis London
London, United KingdomFull Time
Account Director on Heineken Global, leading the UEFA Champions League Partnership. Winning Best Use of Data from the Drum in 2018 Winning 3x IPA Effectiveness awards for the 2016/17 Campaign Also working on Renault, creating the Ultimate Test Drive Campaign to drive brand favourability.
- Business Development
- Client Services
- Marketing Strategy
- Data Analysis
- Creative Advertising
- Brand Strategist
Bachelor of Arts (BA) Ravensbourne College of Design and Communication
- London, United Kingdom
3 Year Bachelors Degree in Broadcast Operations, Design and advanced mathematics. Covering cameras, lighting, sound and broadcast technician studies. Final year focusing on Production and management.