Working in a creative industry can sometimes be very stifling for someone when adapting to work projects, teams, and environments. However, my ability to utilise changes and alter my skills has generated a holistic approach when it comes to being an Art Director. The wide breadth of experiences that I have acquired as an Art Director, Stylist, Producer and Writer has granted me so many advantages with any task or project that I have been presented with. I work with endless energy, flexibility, an open mind, and care to provide successful and positive results from conceptualizing big paid account/editorial content. All the above have been published across multi-media platforms that originate from many ideas decks either presented to magazines, clients, or Creative Directors. My freelance career has shaped me into an individual that understands all the necessary paths that are required for an Art Director’s success that spans across styling, production, journalism, casting, e-commerce, still-life, moving image, campaigns, mentoring assistants and celebrity/influencer clientele.
Work history
Freelance ProducerHarrods
London, United KingdomFreelance
Responsible for the shoot-lists, Art Direction for pairing models and stylists for up to twelve internal shoots and two external shoots on any given day.
Aiding castings with the Senior Stylists to add a wider range of models to Harrod’s books for the Production Lead’s use.
Creating and executing new organisational systems within the fashion cupboard for faster selections and sourcing.
Multiple “Employee of the Month” nominations.
Managing, producing and organising the Eskandar and Giorgio Armani concession accounts for SS21 collection drops to be delivered, photographed and returned within a seven-day period.
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Freelance CreativeAlex Baker
London, United KingdomFreelance
Seven years of experience with art direction, styling and producing for print titles such as TANK, METAL, HERO, INDIE and more.
Art director for the short film, “Final Year” to be released March 2022.
Producing and Styling two online campaigns for Farfetch for the 3.1 Philip Lim and Perfect Moment accounts in 2020. The photographer and concept for the Philip Lim account was created by me which the Creative Director approved.
The Art Director and Stylist for a new emerging female artist, Nym; which in 2019 consisted of creating, sourcing, casting, and styling for three different music videos, a press pack, one festival and two headline concerts in one year (All stage wear for band and artist tailored and altered by myself).
Sourcing and mentoring assistants project to project including them in the process and execution of editorials and music videos.
Winner of the 2016 CreativePool WAVE award for my fashion film in Tirade Magazine.
Three years of ecommerce expertise for clients past and current; Harrods, YNAP, Selfridges, Arcadia, Tapestry, YMC, Cerruti, Turnbull & Asser, Jack Wills, Asos (Art Director role) and more.
Contributing writer for NOTION and HERO Magazine both for one-year long terms covering London, New York, Paris, and Milan Fashion week; interviews with bands and designers such as Walter Van Bierendonck, Off-Bloom, Josh O’Connor as well as the occasional “thought pieces”.
For my portfolio go to www.alexbakerstyling.com
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Skills
- Fashion
- Photoshop
- Styling
- Art Direction
- Journalism
- Capture One Pro
- Editing
- Admin
- Production
Education
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BAMiddlesex University
- London, United Kingdom
Fashion Communication and styling
Awards
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WAVE AwardCreativepool Awards