About me

Alex is an articulate individual with a strong background in marketing and advertising. He possesses sharp attention to detail in addition to an expressive writing style, which helped him achieve a first-class honour in his dissertation on social media, as well as the publication of an article on the human emotional response to artificial intelligence. He was awarded 2:1 in Psychology from Goldsmiths, University of London.

QuestionsProjectsExperienceTeam

Work history

Account ExecutiveIPG Mediabrands
Oct 2020London, United KingdomFull Time
- Responding to client briefs using PowerPoint as a means of showcasing the methods in which Matterkind can reach the target audience in an impactful and effective manner. - Planning of online video and display campaigns for well-known brands such as Amazon (Prime Video, and Premier League coverage), LEGO, and Quorn. - Turned a brief from the Premier League into a comprehensive plan within 48 hours that effectively ran across YouTube and online video. - Ensure that the message within the creative is heard using attention-grabbing high-impact formats - Provide detailed commentary and analysis to the client after reviewing campaign performance. - Responsible for creating PowerPoint templates for key processes. - Present product demos and case studies of excellent work.
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Digital Marketing InternWinternational.co.uk
Jul 2019 - Sep 2020Oxford, United KingdomInternship
- Composed e-mail newsletters using MailChimp. - Updated product pages with written description and product details. - Responsible for managing social media accounts (Twitter, Instagram, Facebook) and writing blogs in order to help with SEO. - Assessed effectiveness of current AdWords and Google Shopping campaigns in the UK. - Ran an SEO Audit and measured current performance versus competitors for top selling products and implemented the findings with the marketing manager.

Skills

• Account Management
• Data Analysis
• Media Analysis
• Media Buying
• Media Campaigns
• Budget Allocation
• Organisation

Education

BSc Psychology 2.1Goldsmiths, University of London
Sep 2015London, United Kingdom
• Awarded Upper Second-Class Honours (66%) in Psychology at Goldsmiths University. • First-Class Honours for Dissertation on Social Media Use and its relationship with Narcissism and Self-Esteem. • Published on the Skeptic magazine for an article written on AI and the Uncanny Valley.