About me

A versatile and successful Creative Director working in the digital advertising sector since the late 90’s, seeking a new challenge to demonstrate a wealth of creative, technical and commercial skills acquired across a wide range of demanding roles. Enthusiastic with a strong creative streak, the ideal opportunity would combine the development of effective and original creative solutions with the excitement of working with new clients and technologies.

QuestionsProjectsExperienceTeam

Projects

• Schweppes: Mix Your Way

Work history

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Digital Creative DirectorCollective Media (Time Inc UK.)
Mar 2012London, United KingdomFull Time
• Working with Collective’s proprietary technologies and partners to develop highly engaging, award winning, cross device, rich media solutions for brand advertisers. • Building a UK Creative Solutions team, developing processes, products and pricing. • Running rich media/tech platform RFP review process. • Scaling the rich media business successfully year on year from around 100 builds in 2012 to over 800 in 2017. • Winning Awards: IPA Media Owner Awards - Best Media Owner & Best at Innovation 2017, Best Online Campaign 2016, Best at Innovation 2015 & 2016. DRUM Awards - Best use of Creativity 2015 & 2016, Best Branding Campaign 2016.
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Head of Creative SolutionsAOL uk
Jun 2008 - Mar 2012London, United KingdomFull Time
• Developing inspiring creative ideas, execution and leadership that established AOL as a leader in innovative creative solutions in the UK market, rising to No.1 in the IPA survey as of early 2012. • Developing and launching the new IAB Rising Stars format, the IAB Portrait, in the UK with Marks & Spencer as partner. • Launching Huffington Post Brand Pages in the UK with an innovative campaign for Inspired by Iceland. • Launching the interactive AOL Email Sign-in page product, allowing full screen flash animation, video and interaction, seeing engagement rates as high as 18%.

Skills

• Ideas
• Solutions
• Adobe
• Adobe Create Suite
• Digital Advertising
• UX Design
• Advertising Content
• Creative Stragegy
• Creative Storytelling

Education

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Zoology and Geology BSc honsRoyal Holloway, University of London
Sep 1987London, United Kingdom
Focusing on Palaeontology, Evolution and Animal Behaviour.

Awards

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IPA Media Owner & Adtech Awards 2017IPA
WINNER: Best Online Campaign for Avios WINNER: Best at Innovation
DRUM Digital Trading AwardsDrum
WINNER: Best Branding Campaign - AVIOS 'Do More' WINNER: Best Use of Creativity - ASDA Halloween Branding Campaign