Alex Charlton

Service designer

Amsterdam, Netherlands
Locked Pro Plan feature


  • Service designer
  • Service designer
  • Service designer

About me

I’m a digital designer specialising in UX and UI design. I help shape products, websites and brands, and I've contributed to projects in industries including MedTech, FinTech, Music, Arts, Media, TeleComms and Charity. I get excited about smart, efficient and unexpected solutions, and particularly about products that encourage positive change.

Locked Pro Plan feature


  • User Exerience
  • User Testing
  • User Flows
  • Prototyping
  • Wireframing
  • Html
  • CSS
  • Axure
  • Design Thinking
  • Agile Lean

People I’ve worked with

Companies I’ve worked with

  • Moving Brands

    Moving Brands

    • Design
  • W

    We Are Friday

    • A

      Abundance Investment ltd

      • P

        Pumkin Creative Ltd

        Work history


        Lead Product Designer

        Abundance Investment ltd

        Jan 2018
        • London, United Kingdom
        • Freelance


        Lead User Experience Designer

        We Are Friday

        Apr 2017 - Jan 2018
        • London, United Kingdom
        • Freelance


        Senior UX Designer

        Moving Brands

        Jan 2017 - Mar 2017
        • London, United Kingdom
        • Freelance
        • Working in a team alongside two other designers, a consultant and content strategist, I led the UX research, development of principles, creation of personas, design of user flows and creation of wireframes and prototypes for a global TeleComms company requiring an completely new website as part of a major re-branding project.


        Lead Designer


        May 2015 - May 2016
        • London, United Kingdom
        • Full Time
        • Neyber is a FinTech startup based in London. I worked with a team including UX and UI designers, product strategists, junior designers and a creative director, on a family of products focusing on personal finance. Working closely with stakeholders, developers and other staff across the company including the marketing team, financial analysts and customer-facing staff, I gathered requirements and knowledge from across different departments and used wireframing and prototypes to test ideas and develop product concepts. Working Agile in a fast-moving environment, I designed user flows, interfaces and interactive tools, conducted user testing sessions and ran retrospectives to continuously improve products and quickly roll out new solutions. Neyber has now launched its low-cost loans product and to date has funded over £40million in loans.


        May 2005 - May 2015
        • London, United Kingdom
        • Full Time
        • I started Pumkin in 2005 to service the growing number of photographers and other visual artists who needed an online platform to showcase their work. The business grew quickly and the initial client base of artists soon expanded to include hotels, media publications, recording artists, design studios and charities. Whilst working at Pumkin I learned to code in HTML, CSS and JavaScript, later in PHP for back-end systems, and sometimes worked in a developer role on projects with other designers. At different times I have led digital projects from aspects including interface design, user experience design, brand development, user research and system architecture. As a founder I was also responsible for winning new commissions and shipping products. I also built teams and made hires for specific expertise on certain projects, frequently collaborating with other design studios, including MadeThought, No Days Off and Realise Creative. To date whilst working at Pumkin I have delivered websites and digital applications for Airbnb, Red Bull, Sony Music, Dartmouth College, the Royal Philharmonic Society, The Korean Cultural Centre, the AOP and The Landmark Hotel among many others.



        (hons) Graphic Design

        Central Saint Martins (UAL)

        Sep 1999 - Jun 2002
        • London, United Kingdom