Hi, I am Alex Charlton-Roberts. I am a Graphic Designer based in Greater London with seven years experience within the Design and E-commerce fields. My main focus is on digital design, but I also enjoy designing for print when I get the chance. I like attention to detail, colour and design that makes sense!
Work history
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Head of DesignWowcher & Living Social
London, United KingdomFull Time
Responsibilities for this role include:
• Producing design for Sales, Social Media, Marketing, CRM and
Product teams at a high standard. As well as ad-hoc design for
Executive Team and Human Resources
• Regulation of all product images on site, ensuring they are of high
quality design and boost product sales. Photographing experiences
such as The Waldorf and Royal Horseguards Hotel, to strengthen
deal imagery
• Guaranteeing that all deal imagery on site follows Google
Shopping guidelines by putting in place standardised procedures
• Managing five direct reports, including recruiting, training and
developing all team members. Delivering probation reviews,
PDRs and weekly catchups to ensure team performance is of
an excellent standard. Overhauled team development plans
by organising and researching design tutorials. Cultivated team
communication ethos by holding weekly team meetings and
monthly design reviews
• Coordinating training programme for Copy and Marketplace
teams on basic Photoshop skills
• Liaising with and overseeing supplier accounts for stock
photography,reducing the fee by 10%
• Organising delegation of work, to ensure a streamlined process.
Arranging rotas and processing holidays/sickness
Key Achievements:
•Implementing and coordinating new design for Wowcher Metro
adverts - running a successful full page campaign over 8 issues
• Overseeing design for the Wowcher outdoor advertising
campaign in Manchester, Birmingham and on the London
Underground Network
•Transformed previously non-existent Brand Guidelines and House
Design Guidelines, increasing consistency for all design output
• Devised a Senior Designer role in the team and increased staff
retention by 200% by giving team members more varied tasks
• Headed up a market research group event. Events included
organising invitation design, hospitality organisation and running
the design session on the night
• Generated a development plan for team members to follow in
order for them to have the right skills to progress in the team
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Design ExecutiveWowcher & Living Social
- London, United KingdomFull Time
This role involved devising promotional imagery in a variety of
formats across the Wowcher brand including daily emails, website
design and a wide variety of marketing materials. I designed press
advertisements which were publicised in the Daily Mail and Metro
on a regular basis. This role also included photographing products
and experiences to enhance deal imagery.
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Skills
- Photoshop
- Indesign
- Abobe Illustrator
- After Efects
- Digital Design
- Social Media
- Photography
- Layout Design
- Banner Campaigns
- Premiere Pro
Education
(BA hons) Graphic DesignUniversity of Portsmouth
Portsmouth, United Kingdom
Achieved a 2:1