I'm a Creative Director and copywriter with deep expertise in film, and broad experience creating 360 campaigns for global brands.
I started life within a production company, working closely with great directors, where I developed an exceptional understanding of film craft. Since then, I've worked in a variety of agencies across ATL creative, digital, social, and PR. I've spent time in house developing language and tone of voice (TOV) guidelines, and writing for UX, chatbots and direct mail. I've written and overseen the design of everything from TV and radio ads, through social spots and banners, to interactive AV experiences.
I believe every brief is an opportunity to connect with the audience through a single-minded, thought-provoking idea. I aspire to concepts that create fame, clever copy, and craft that demands your attention.
Work doesn’t get made by one person, so from creative teams to the runner, I give people the opportunities and support they need to do their best. I’m diplomatic with clients, I’m commercially minded and I’ve led winning pitches.
I've worked with some brilliant teams, and you can see some of our work at www.alexrcooper.com
Work history
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Creative DirectorGroup SJR
London, United KingdomFull Time
I was hired for my experience in content and social, and my creative expertise, especially in film, primarily to work on the Shell account as part of 'Team Mirum'. Having quickly impressed Mirum’s ECD Conrad Rasmussen with both concepts and craft, I was trusted to lead the team that launched Shell Energy with an integrated campaign across TV, VOD, radio, social and display. It took the brand into a new sector, into the home for the first time, and into the future: by promising 100% renewable electricity, this was the first step towards a greener Shell.
Amongst other projects, I’ve helped Philips connect with Gen Z about personal grooming, celebrated Shell’s partnership with Ducati, and demonstrated the vitality of Bayer’s purpose during a global pandemic. And I’ve learned how to inspire and manage senior creative teams, handle difficult clients with their own internal politics, and box smart to get the best possible work made.
Freelance Senior CopywriterThe Engine Group
- London, United KingdomFreelance
I wrote DM, UX and web copy, establishing TOV and language guidelines, working in house at Sky.
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Skills
- Advertising Content
- Film
- Creative Advertising
- Advertising Copywriting
- Video Content
- Conceptual Copywriting
- Social Content
- Social Advertising
Education
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BA (History)University of Oxford