Bilingual creative copywriter with 5+ years of experience. Whether it’s creating new identity concepts, building a tone of voice from scratch or making sure a brand’s personality consistently comes through its web copy, I’ve helped brands of all shapes and sizes find and refine their voice. Past clients include McDonald’s, Unilever, the City of Lausanne, Arsenal FC, and the European Tour Group.
Work history
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Mid-Weight CopywriterThe Clearing
- London, United KingdomFull Time
The Clearing is an award-winning creative agency that blends strategy, writing, and design to help brands of all shapes and sizes find a space in people’s minds where they can thrive. As a writer, I’m at the heart of the creative process, contributing to projects across brand creation, rebrands, tone of voice development and general copywriting. Some of my achievements include:
• Developed a campaign concept, key messaging and creative assets for the Robes SleepOut event, which raised over £50k to support homelessness relief in Southwark
• Interviewed 25+ senior partners at Arthur D. Little to uncover what sets them apart and crafting SEO-optimised value propositions for 24 industry and capability pages on their new website
• Collaborated with the senior leadership at Kallikor (formerly Enterprise Insights) to build a brand from scratch—starting with a new name—that tells their story in a clear, compelling way to attract both talent and investors
• Launched a buzz-worthy social media campaign for the DP World Tour, introducing its new format and getting its 959k+ follower base excited for the 2024 season
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CreativeStudio Antonia Huber
- London, United KingdomFreelance
Studio Antonia Huber is an independent graphic design practice specialising in the creation of visual identities, packaging, and book designs. As a Freelance Creative, I brought to the team my knowledge in copywriting, content creation and brand and concept development.Some of my achievements included:
• Contributed to the inception and development of the Better Things brand, collaborating closely with the CEO to define and implement the brand’s tone of voice.
• Executed comprehensive Search Engine Optimization (SEO) strategies, including keyword research, title and description tags, competitor analysis, and backlink development, to enhance the Better Things brand copy and create compelling product descriptions. Additionally, supported the development of the brand’s visual language and content creation.
• Using Adobe suite, I created social media content and designed collaterals, newsletters and website pages for Lowry London
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