Alex Fray
Available

Alex Fray

Retail ManagerManchester, United Kingdom
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Alex Fray
Available

Alex Fray

Retail ManagerManchester, United Kingdom
Work history
    Pro:Direct Sport logo
    Pro:Direct Sport logo
    Store ManagerPro:Direct Sport
     - London, United KingdomFull Time
    Responsibilities: - Manage staffing, finance & retail operations at Pro:Direct Sport’s global flagship store in London - Demonstrate deep understanding of the sporting goods marketplace, consumer and trends. Maintain an up to date knowledge of apparel, replica, footwear and equipment releases across numerous brands and sports - Establish and maintain relationships with key accounts, internal partners and influencers to drive insights and collaboration - Build relationships and develop strong lines of communication between Brand, Marketing and Retail teams to support the growth of the store - Work closely with the marketing team to plan and execute in-store events, and assist in creating marketing strategies to launch exclusive product within the store - Accurately log and report sales figures to the Business Unit, and analyse sales trends to inform buying and allocation decisions - Responsible for stock management within the store, including reporting all apparel, footwear and equipment sales, conducting regular stock takes, and organising replenishment Skills demonstrated: - Demonstrated ability to understand and analyse sales figures, and generate ideas to achieve financial KPI targets, including an £8k increase in sales during my first three months in the role - Able to organise and prioritise workload to meet strict deadlines, and balance multiple product launches, brand activations and events as well as overseeing the day-to-day running of the store - Successfully managed staff, store operations and store environment to achieve KPIs including increased customer satisfaction, engagement and monetisation
    Pro:Direct Sport logo
    Pro:Direct Sport logo
    Retail SpecialistPro:Direct Sport
     - London, United KingdomFull Time
    - Increase performance footwear, apparel and equipment sales as a key member of Pro:Direct’s retail unit - Collaborate with brands and influencers to support new campaigns, product launches and events, helping Pro:Direct Soccer to continue to be a trend-setter in the industry - Ensure in-store visual merchandising displays footwear and apparel effectively, and store layout is optimised to increase footfall and sales - Drive Pro:Direct brand objectives and activations for London Responsible for promoting the Pro:Direct brand, and turning visitors into loyal customers via excellent customer service and product knowledge - Generate innovative content and manage the store social media accounts including Instagram and Twitter, for an audience of over 400k followers - Show commercial awareness to identify market trends within the sports industry, including best-selling footwear, apparel and equipment
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Skills
  • Sales
  • Marketing
  • Customer Service
  • Organisation
  • Communication
  • Management
  • Retail
  • FMCG
  • E-commerce
  • Project Management
Education
    B
    B
    BSc (Hons) Sports Management & Development (2:1)Brunel University London
     - London, United Kingdom
    Achieved a 2:1 grade studying Sports Management at one of the UK's leading Universities for Sports Sciences. Areas of study included: Sports Marketing Sport & The Media Sports Sponsorship Sports Events Management