Alex Goble

Alex Goble

Fashion WriterLondon, United Kingdom
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Alex Goble

Alex Goble

Fashion WriterLondon, United Kingdom
Work history
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    Fashion PR internBijoux De Mimi
     - London, United KingdomInternship
    • Ambassador Management — Created ‘Bijoux Content Club’ with assistance from the company CEO. Selected 300 appropriate applicants from thousands of applications to join our content creation centric ambassadorship programme, set up their shopify accounts, a whatsapp groupchat wherein I’d set weekly challenges, and designed a welcome guide for them. •Influencer Gifting Management —contacting influencers for giftings, tracking responses, shipping giftings, ensuring each gifting is as personalised as possible, developing a great PR list. • Press and Journalist outreach — Reaching out to journalists to showcase new collections and highlight pieces suitable for features, organising meet up’s and scheduling networking opportunities. • Press releases — writing and designing eye-catching and articulate press releases of Bijoux products, emailing journalists with personalised recommendations and suggestions for each press release. • Customer Service — Dealt with all customer service email enquiries regarding orders, deliveries, tracking, restocks, returns, ect. • Pinterest Management — utilising keywords and hashtags on all posts to optimise SEO, curating a strong brand aesthetic by creating and uploading content in line with our brand image. • Social media filming & editing — filming viral-worthy videos. Researching and planning viral-worthy interview questions. Filming street interviews and then editing down footage into entertaining content with accurate subtitles. • Styling Photoshoots — Styling models with my own personal pieces for photoshoots and tiktoks, as well as the brand’s jewellery. • Retail Assisting — assisting at Christmas fairs such as Spirit of Christmas, busy pop up shops, and school fairs.