About me

I am an experienced creative designer concepting all creative assets for luxury fashion brands. My experience includes Hackett, Gieves & Hawkes and Burberry spanning over the last 16 years working in both digital and print.

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Work history

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Creative DesignerFreelance
Mar 2018London, United KingdomFreelance
Using my experience of in house creative teams to work with fashion brands on creative development, branding and digital content. I have been lucky to work with some great brands such as The Workers Club and Spoke.
Head of Creative MediaHackett London
Mar 2014 - Feb 2018London, United KingdomFull Time
Setting up the Creative Media team at Hackett in 2015 has been an achievement I am really proud of. Building the department to a team of 7 to take creative control over all assets creating a consistent brand image. As the lead in creative I worked across all areas of the business both online and off. This role includes: • Working with the Hackett 360 team including heads of Marketing, PR, Digital and Merchandising collaborating to concept and create original, engaging ideas to be used across all channels. • Create and manage briefs for both internal and external usage. • Manage budgets and timelines across 360 process. • Concept ideas in mood boards to present to the larger teams. • Work with in-house photographer and external agencies to produce on brand creative assets. • Art direct stills and videography to ensure all creative is on brand, original and engaging. • Work with external production teams to plan creative campaigns making sure they are delivered on time and within budgets. • Taking creative lead on hackett.com relaunch in 2017 and managing new digital projects. • Design and create all brand emails, website updates and digital projects. • Working closely with the merchandising teams to ensure products are supported with strong integrated campaigns. • Manage all printed material including invitations, seasonal magazines and look books. • Create and manage the Hackett brand guide lines, ensuring brand is consistent from logo usage through to social campaigns.

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Skills

• Digital Design
• Print Design
• Brand Content
• Creative Art Direction
• Branding
• Graphic Design

Education

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BA (Hons) Fashion & Textile Design Northumbria Unversity
Sep 2000Newcastle upon Tyne, United Kingdom