About me

I have more than ten years’ industry experience working with brands including Adidas x Stella McCartney, Hugo Boss and Disney within a global fashion branding agency. I believe in insight-led concepts, creativity and thoughtful design to form strategic branding solutions that fit your long-term vision. 1. Market research - a review of who’s doing what and for how much in the marketplace 2. Logo and style guide - a deep dive into moodboards to help inspire the final logo design, logo concept and a creative style guide outlining your brand’s logos, colours and fonts. 3. Brand application - packaging and labelling, look books, catalogues, website build and design to sell your product and social media visuals.

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Projects

• 1

  TrendsTRENDS LAYOUT DESIGN / IDENTIFYING TRENDS ____________________ Magic, Las Vegas exhibits the upcoming fashion trends. I created the layout design for the book and worked on trend segmentation in fashion branding, packaging and embellishments. Colour coded edging to the pages allowed accessible navigation.
• Editorial designEDITORIAL DESIGN / PAGE LAYOUTS ____________________ This trend based newspaper, was distributed globally to communicate material, packaging and labelling trends in the industry.
• Why by KingpinsEXHIBITION GRAPHICS | T SHIRTS | LOGO DESIGN ____________________ WHY, a spin off from the Kingpins denim show in Amsterdam, focussed on denim branding. Creating a logo, promotional tshirt designs, pin badges, email marketing design for this denim branding show.

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Skills

• Adobe
• Google Analytics
• Brochure Design
• Lookbooks
• Logo Design
• Brand Guidelines
• Packaging Design
• Branding
• Websites
• Leaflet Design