About me

Hands-on designer with extensive experience leading projects & teams. I am comfortable in numerous design disciplines including UI/UX, art direction, and branding, from complex design systems to small comms projects.

QuestionsProjectsExperienceTeam

Projects

• Selfridges EcommerceElevated shopping experience to address user pain points & migrate to a headless architecture.
• Selfridges Design SystemA unified digital identity to drive creativity & consistency across multiple teams.
• 1

  Little White Lies / D&AD

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Work history

Lead UX/UI DesignerSelfridges
Jan 2022London, United KingdomFull Time
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Digital DesignerSugru
Nov 2016London, United KingdomFull Time

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Skills

• UX
• UI
• Content Creation
• Digital Advertising
• Adobe Creative Suite
• Art Direction
• Concept Developement
• Branding
• Brand Strategy
• Web Design

Education

Graphic and Communication Design BA HonsUniversity of Leeds
Sep 2010 - May 2013Leeds, United Kingdom
During my time at Leeds I enjoyed experimenting with mediums and briefs that I had no previous experience in, before I decided to focus on branding and advertising in my final year. I completed numerous live briefs for agencies such as Exposure, Elmwood and Golden, and also entered the D&AD and YCN student awards. I studied numerous elements of graphic design including: - Photography - Typography - Film - Digital strategy - Illustration
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A LevelsChellaston Academy
Sep 2008 - Jun 2010Derby, United Kingdom
Fine Art - A* (100%) Product Design - B English Language - C