I am a creative thinker with strong Marketing and Digital knowledge and experience in managing multiple agencies and budgets. A results orientated team leader with experience in customer relationship management and a proven track record in go-to-market development, campaign creation and delivery and best practice implementations in multiple regulated environments.
Ready to make a difference in any environment and team. Willing to go the extra mile to make things happen and achieve success.
Work history
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Marketing Technology ManagerHarneys
London, United KingdomPart Time
The role is to execute an effective programme of global marketing activities in order advance the firm’s strategic objectives. The role involves day-to-day management of a wide range of marketing, technology and communications processes with specific focuses on Digital Marketing, Data Intelligence, Customer Experience and Technology development and integration. Forming part of the Marketing team this role seeks to provide a solid grounding of marketing principles, through digital innovation and implementations, while seeking to better understand consumers through the effective integration and use of data from a variety of sources.
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Digital Marketing ManagerCapital Fund Management
- London, United KingdomFreelance
Created a marketing strategy focusing on brand awareness and content marketing as key drivers. Spearhead the implementation of a company-wide Social Media policy and Twitter brand ambassador program, through research and employing best practice. Completed a full digital audit and subsequent update plan ensuring SEO, website content and social best practices. Furthered the current reporting process and framework through revising dashboard reports for all owned digital platforms, providing detailed insights into historic data, which in turn assisted in driving the overall marketing strategy. Collated all online brand presence information into a unified central document, allowing for the review and subsequent updating of information across multiple online platforms. Assisted in the development of templated email communication for monthly client communication to both the advisors and institutions groups. Assisted in the management and promotion of events in locations around the globe. Finalized the migration of the current website architecture over to a structure sitting under one domain. Facilitated and expansion of the current CMS system through the development of new add-ons and expansions.
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Skills
- Strategy
- SEO
- Marketing
- Digital
- Inbound Marketing
- Social Marketing
- Email Marketing
- Website Management
- Google Analytics
- Customer Experience
Education
The Fundamentals Of Digital MarketingGoogle
- London, United Kingdom
Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University.
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Bachelor of Commerce with Honours, Marketing ManagementUniversity of Pretoria, South Africa
- Pretoria, South Africa
The Bachelor of Commerce with Honours (Majoring in Marketing Management) is a one year postgraduate programme.
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