About me
LinkedIn - https://www.linkedin.com/in/alex-lewis-7a906760/
I’ve been working in Paid Media, mainly focused on Paid Social campaigns.
I have worked with a variety of clients ranging from music promoters, art galleries, museums, West End theatre productions and major charities.
In my role I’m heavily involved in the planning, managing and analysing of Paid Media campaigns.
I have a passion for music, being a musician in my spare time, and I’d love to combine this passion with my work!
If you’d like to hear more, please get in touch!
Work history
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Senior Account ExecutiveMediaLab Group
London, United KingdomFull Time
My main duties in this role include:
- Managing Paid Social campaigns for a variety of clients within the Charity and Finance sector. Including the likes of Guide Dogs, Sue Ryder and Anthony Nolan.
- Liaising with clients to discuss and propose plans for upcoming campaigns.
- Using analytics platforms to gain insight into how campaigns are performing and to make relevant optimisations.
In my first initial months I was heavily involved in the planning and implementing of a brand campaign for Sue Ryder.
I was tasked with devising the plan, based off their brief, initial thoughts and previous campaign insights and data. Upon plan approval, I then built the campaign and managed it throughout its run time. I would have weekly calls with the client and I would report on figures and any optimisations that could be made to improve performance.
Through providing informative campaign analysis and effective optimisations, I was able to deliver a strong performing campaign and the client was pleased with the results provided.
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Paid Social ExecutiveAKA UK
- London, United KingdomFull Time
- Working with clients in the music, theatre and arts & culture industries.
- Planning campaigns and advising on budgets, audiences/ targeting and placements.
- Managing and analysing active campaigns, optimising for best performance and advising on areas of improvement.
- Reporting on campaigns, offering analysis on results, advising on next steps, future campaigns and areas of improvement.
- Meeting with clients to discuss briefs and pitching new business.
- Creating the social rationale for new business pitches.
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Skills
- Events
- Marketing PR
- Social Media Management
- PR Social Media Manager
- Paid Social
- Analysing Data
- Client Facing
- Audience Analysis
- Audience Development
- Audience Insights
- Audience Targeting
- Audience Research
- Google Analytics
- Google Adwords
- Facebook Advertising
- Facebook Strategy
- Facebook Marketing
- Youtube Advertising