Content creator specialising in motion design and video editing. Also have reasonable experience in Adobe Photoshop and Illustrator. I have scripted, produced and animated long-form content for Bleacher Report, as well as short-form animations. During B/R’s tenure as rights holders I produced multiple UEFA Champions League and Europa League highlights packages each week, plus crossover content using NBA rights.
Four+ years’ experience in content strategy and app curation at the No. 1 most engaged sports publisher in the world. B/R reaches over 200 million Gen Z and Millennial sports fans each month. My role has been varied, but focuses on increasing engagement through producing best-possible user experience on the Bleacher Report app, which gained over 1 billion engagements in 2019 and has won multiple awards during my tenure. The success of the app stems from content strategy, daily curation, well-crafted push notifications and creation of content to spark engaging conversations among our community of sports fans. I have worked on app exclusive AMAs with athletes including Ivan Rakitic, Joao Felix, Reece James and Lucas Vazquez.
Projects
- The Disturbing History of Chile's Estadio NacionalThis short documentary was researched, written, animated and narrated by Alex McGovern. Chile's national stadium has a rich football history. It has also been the site of torture, executions and the imprisonment of tens of thousands of political prisoners. This is the story of a 1973 CIA-supported military coup and Augusto Pinochet's dictatorship told through the National Stadium.
Work history
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Content ProgrammerBleacher Report
London, United KingdomFull Time
Presenting sports news, moments, highlights and culture on the award-winning Bleacher Report App
Developing strategy to produce best-possible user experience, with focus on engaging 16-25 age bracket and American consumers
Content strategy — Understanding the football media landscape and developing a workflow to bring reliable and best producers of content into the app for each league and team
Beating competitors in speed, accuracy and appropriate tone for audience
Delivered UEFA Champions League and Europa League highlights to US market as part of rights deal. Targeted on speed, accuracy and choosing moments that matter
First American sports app to introduce social functions — focus on creating and curating an engaged community
Worked on exclusive AMAs with athletes including Ivan Rakitic, Joao Felix, Reece James and Lucas Vazquez
Motion design and video editing — Produced multiple UEFA Champions League and Europa League highlights packages each week, plus crossover content using NBA rights. Also created storytelling and motion design-focused content for B/R, as well as shorter animations for our best-in-class social channels.
Adobe Photoshop and Illustrator — Reached a reasonable level in image production through undertaking of multiple courses; used on app to create content, raise presentation of featured content and draw attention and increase engagement
Regularly contribute ideas and help with execution for best-in-class social media team
Go-to person on app team for sports brands, keeping up to date on releases and staying athlete-led
Experience delivering news and moments across major tournaments including 2018 FIFA World Cup, UEFA Champions League and more
During my time at Bleacher Report I also had a written piece published on These Football Times and appeared on appeared on multiple podcasts, as well as a radio appearance
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Business Development and SalesLawrence Harvey
- London, United KingdomFull Time
Prior to my career in sports I gained five+ years’ experience in business development and sales. Key experience includes identification of decision makers, direct sales approaches, understanding businesses’ needs and brands, before representing as a recruitment consultant or through recruitment advertising.
Skills
- Content Creation
- Content Management
- Content Curation
- Motion Design
- Motion Graphics
- Content Strategy
- Creative Approach