QuestionsProjectsExperienceTeam

Projects

• 6

  COLLABORATIVE CHANGECollaborative Change is on a mission to document the innovative, community-centric responses to COVID-19 in the hope of sparking lasting social change. The initiative is non-competitive, inclusive, and accessible to all. It is, in itself, a collaboration across organisations: Footwork, London School of Architecture & London Festival of Architecture. Contributions: Website copy, comms strategy and social channel oversight. https://www.collaborativechange.global/
• BARNES FILM FESTIVALWatch me talk brands & insidious behaviours with Director Iggy London, following the debut screening of his new short film 'Sucka Punch'.
• 2

  VERONACopy for Verona Penthouse Collection's latest outer-London development brochure. Sponsored by C Group, interiors by Kelly Hoppen.
• LOVEGUNNEditorial piece commissioned by LoveGunn branding agency, explaining their brand workshop process and how to convert customers into fans.
• 1

  VOLLATravel operator Volla wanted to do luxury differently; through the lens of adventure. Tone of voice pillars and website copy defined a verbal brand personality that stood out from the category, and struck the balance between luxe and play. Devised brand proposition: The Architects of Adventure.
• PLANTED LIVINGBrand naming and proposition for the new sustainable apartment complex on the block: Planted Living, C Group Properties. "Homes of tomorrow, for the renters of today".

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Projects credited in

• Alex PrewStanding there, beyond the pale shadows dancing from the ceiling, was a boy about half his age. Shoulders rolled slightly inward, a belly soft with innocence, his presence added a weight to the room. If he didn’t know better, he’d say it was his younger self. But something about the way the boy stared directly at him, with unflinching intensity, forced Tom to look away. Panic rose in his throat as he recalled the events of that morning, and all of a sudden, it was glaringly clear: the boy’s auth
• 4

  CORONAVIRUS BIASThe epidemic outbreak of COVID-19 is giving rise to discriminatory social behaviours. Reacting to reports of increasing levels of anti-Asian racism, especially in playground environments, CORONAVIRUS BIAS print campaign sets out to define a previously unnamed concept in an educational setting. By giving it a place in language, this particular form of prejudice is called out, made real, and becomes a basis for resistance.

Work history

Writer/ResearcherJustSo
Dec 2019London, United KingdomFreelance
Research, casting and storytelling for YouTube's latest campaign, with Real Story Network.
CopywriterOnwards
Jul 2019London, United KingdomFreelance

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Skills

• Ceative Writing
• Music Journalism
• Client Pitches
• Figure Drawing

Education

W
W
Creative WritingWarwick University
Sep 2014Coventry, United Kingdom
First Class Honours