Alex Robertson
Available

Alex Robertson

Freelance Senior Brand DesignerLondon, United Kingdom
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Claudia Knight
Francesca Lloyd
Sam Morris
Alex Robertson
Available

Alex Robertson

Freelance Senior Brand DesignerLondon, United Kingdom
Work history
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    Freelance Senior Brand DesignerSymbr
    London, United KingdomFreelance
    Accomplished remote freelancer specialising in innovative brand design and visual identity solutions. Proficient in transforming client visions into creative and considered logos and visual identities that align seamlessly with business objectives and resonate with target audiences. Proven expertise in collaborating with clients across diverse industries including Food & Beverage, Health & Wellness, Music, E-Sports, Tech, and Energy. Adept at adapting design strategies to meet the unique demands of each sector, ensuring a tailored and impactful visual presence. Seasoned in client management, navigating project briefs, language nuances, and expectations throughout the design process. This approach guarantees client satisfaction and the successful delivery of projects within designated budgets and timeliness. Adhering to design thinking principles, consistently developing user-centred and visually compelling brand experiences. This approach increases brand awareness and recognition while fostering enhanced engagement and loyalty among target audiences. Demonstrated track record of achieving project goals within budget and timeline constraints, consistently exceeding client expectations. Commitment to excellence ensures that every project is a testament to creativity, precision, and client success.
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    Senior CreativeDthree
     - London, United KingdomFull Time
    Spearheaded brand integration initiatives, overseeing concept development and meticulous ideation. Collaborated closely with clients and external talents (mural artists, sign makers, set designers, etc.) to physically embed the client’s brand into their workspace. Nurtured projects from ideation through production to installation. Led impactful weekly creative team meetings, fostering a collaborative environment to drive innovation and excellence. Pioneered a company-wide dialogue on neurodiversity and design, featuring guest speakers to broaden perspectives and enrich the creative culture. Orchestrated and conducted interviews for creative roles, contributing to talent acquisition and team enhancement. Innovatively crafted and managed the creation of an in-house company newsletter, enhancing internal communication and fostering a sense of community.
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Skills
  • Graphic Design
  • Logo Design
  • Editorial Design
  • Typography
  • Brand Identity
  • Print Design
  • Photography
  • Film Editing
  • Videography
  • Advertising
Education
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    (BA hons) Graphic DesignMiddlesex University, London
     - London, United Kingdom