Projects credited in
- Launch of BOSS THE SCENT male and female fragrancesI was Senior Account Director at Grey London for over two years on the HUGO BOSS FRAGRANCES. During my time there I took the brief to launch THE SCENT, Hugo Boss' first fragrance which centred around seduction. From strategic and creative development through to production and deployment, I lead the campaign.
Skills
- Strategy
- Brand Building
- Marketing Communications
- Public Relations
- Agency Co-ordination
- Brand Campaigns
- Brand Creative Strategy
- Collaborative Groups
- Marketing Strategy
- Media Buying