About me
My background is 9 years in the film industry, creating brands for feature film cinema releases. I worked with some of the world's most creative talent in both London and LA while perfecting the mechanics of storytelling. I'm also really into tech, which drove me to Momo 4 years ago - a FinTech startup offering mobile financial services to the world's poor in developing and emerging economies. The idea is amazing, the work has been a dream and I’ve established their entire brand strategy and architecture from a blank page. I'm now ready for something new.
I have worked all over the world and during this time have learnt that the most relevant brands with the greatest impact are those that are not only unique and distinguishable but also those that express their values through emotionally engaging stories. I have become an expert in storytelling and have used this to develop award winning, multi channel campaigns and content. I am also always exploring how technology is opening up new channels and experiences for brand storytelling and opportunities for innovation in this space make the work even more compelling.
Work history
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Head of Brand and CXMomo Group Ltd
London, United KingdomFull Time
FinTech start-up taking mobile financial services to the world’s unbanked. Established in June 2013, now with offices in London, Cambridge, Luxembourg and Colorado and 40+ staff. The Head of Brand role is responsible for leading a team to establish and cultivate Momo’s brand, ensuring staff buy-in and consistency across all touch points, and measuring and evaluating impact in order to support overall business objectives.
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Exec Assistant Head of LiteraryDon Buchwald Associates
Los Angeles, United StatesInternship
Creation of the West Coast literary department for large US talent agency including organising high profile press screenings hosted by Governor Arnold Schwarzenegger.
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Skills
- Brand Creative Strategy
- Brand Creation
- Marketing
- Strategy
- Copywriting
- Project Management
- Digital Marketing
- Social Media Marketing
- Film Production
- Creative Direction
Education
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MBACass Business School
London, United Kingdom
Part time Executive MBA
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DiplomaNew York Film Academy
- Los Angeles, United States
Diploma in Film Making
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