About me

Creative, commercially-minded digital marketing and PR manager with experience in the fashion and A+D sectors. I’m someone who comes up with creative ways to engage audiences using a multifaceted, 360 approach, utilising social platforms and online strategy.

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Projects

• The Virtual Interiors EventDevising & implementing commercial brand and marketing strategy, with a focus on engagement and ticket sales. Leading PR efforts, engaging industry publications, negotiating media partnerships and managing marketing & PR budget Growth from c. 200 to 7,000 total social following and delivering on 3,800+ event ticket sales in a 3 month period to inaugural flagship VI:Event. 2000 ticket sales to ‘VI:Insights’ online thought leadership festival. Leading exhibitor and sponsor partnerships, manag
• Moët & ChandonAs Account Manager at the UK’s leading social media agency Spin Brands, Alexander Barnes-Ross worked closely with a number of clients to develop and deliver social strategy in a number of sectors. As the account lead for Moët & Chandon, he managed and delivered cross-channel engagement and follower growth.
• Hart Miller Design - Website RepositioningRedesigning and developing all-new website for Hart Miller Design. The new website leads with visual content, showcasing the company's best projects and putting their key messages first.
• MARK Product - Projects showcaseRedesign of new projects page, repositioning case studies to be a central part of the user journey and putting product first.
• MARK Product - B2B Resources portalDesign & development of a new resources portal, making it easier for B2B clients to access Revit models, 3D and 2D CAD models and product information.
• MARK Product - Power of Ten / CDW19Managing communications including PR, marketing and events across the 'Power of Ten' exhibition for Clerkenwell Design Week 2019. The concept involved collaborating with ten leading design practices, asking them to re-interpret the MARK Product Loops chair. This initiative gave them hands-on experience with the product, strengthened B2B relationships and culminated in an epic closing party. Over 800 architects, designers and specifiers visited the showroom over a 3 day period for various event

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Work history

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Marketing DirectorBarnes Ross Agency
Dec 2020London, United KingdomFreelance
Specialist marketing consultancy, strategy and management Specialising in driving engagement with a digital-first approach, for us it’s all about the 360 campaign: how to best utilise newsletter, social, events and PR to deliver results for your business. With 7 years’ experience in marketing & PR and a portfolio of cross-sector clients in architecture, design, furniture and fashion, Barnes Ross Contracts provides informed, impactful marketing for firms in A+D and the built environment.
Account ManagerSpin Brands
Jan 2021 - Mar 2021London, United KingdomPart Time
Account lead for Moët & Chandon. Spin Brands is a social media agency. We are the go-to scale up social media specialists, delivering impact and expertise from day one. Our mission is to create scale in businesses we believe in. Paid, organic, ambassadors and creative - we do it all and we do it well.

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Education

BA(Hons) Fashion PromotionRavensbourne University London
Sep 2015 - Apr 2018London, United Kingdom

Awards

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ACIM - Associate Member, Chartered Institute of MarketingChartered Institute of Marketing