Alexander Byrne
Available

Alexander Byrne

Design LeadLondon, United Kingdom
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Lynne Egwuekwe
Priya Stewart
CONSTANTIN Prozorov
Alexander Byrne
Available

Alexander Byrne

Design LeadLondon, United Kingdom
Projects
  • NikeWomen Metcon Mack — App, Activation
    NikeWomen Metcon Mack — App, ActivationAn elevated digital workout experience for a Mack truck turned cross-fit gym
  • Officeworks — Modernising a national legacy brand website.
    Officeworks — Modernising a national legacy brand website.Officeworks needed to refresh the functioning of their website. With that, came an overhaul of their digital style
Work history
    This Place logo
    This Place logo
    Design LeadThis Place
     - London, United KingdomFreelance
    I was brought into This Place to lead the redesign of a heritage American audio company. Reinventing how they deliver D2C e-commerce experiences that stay true to the history of their brand, whilst pushing them forward in an extremely competitive market.
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    Lead UX DesignerNational Australia Bank
     - Melbourne, AustraliaFreelance
    I was brought in to NAB to lead a reimagining of their core mobile banking experience for today and into the future. I worked with their internal Mobile team to create an improved direction for their 2.3M daily users. At the heart of this redesign was an emphasis on accessibility and making NAB's banking tools available and easy to use for everyone. I worked closely with their Accessibility team creating designs tailored for users with mobility limitations, those that relied on Voice Over features and ensured the structured experience worked when using the app in a completely blacked out mode. These tailored design included Large Text support, orientation views and the seamless integration of actions if gestured could not be performed. I lead the design direction and created high fidelity concepts and prototyping for our regular user testing sessions. These sessions helped inform our final direction that balanced the needs of someone new to banking with the requirements of someone managing multiple business accounts. This resulted in a refreshed and simplified app that set the foundation for NAB's internal team to take forward and build upon into the future.
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Skills
  • UI Design
  • UX
  • Presenting
  • Stakeholder Management
  • Storytelling
  • Accessibility
  • Mobile Applications
  • Interaction Design
  • Systems Design
  • Iconography
Education
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    Bachelor Degree of Multimedia StudiesCentral Queensland University
     - Mackay QLD, Australia
    The is bachelor degree covered a vast range of communication and mutli-media design areas; from illustration to videography to app design to innovation and to 3D modelling.