My work ranges from concise, consumer-focused tag lines to long-form functional or academic analyses. Despite their differences, all of my clients have three things in common; that is a clear understanding of their brand, where they want to take it and the importance of language in getting there.
Projects
- British Airways: The Club AdvertorialsFor over a year, I have supplied written advertorials for the British Airways 'BA Club' online magazine, promoting islands, hotels and luxury resorts in an exciting reading style that fits seamlessly alongside the rest of the magazine content. - Monthly mailing list of 3.8 million club members - CMA Awards (2016) Gold Award Best Membership and DMA Awards (2016) Winner Magazine Website of the Year - Translated into 9 languages
- Tesco: Real FoodMy freelance work for the world's third-largest retailer has included the drafting and written completion of over 200 recipe introductions. I have also been required to edit HTML for aesthetic purposes and to collaborate in-house with the Real Food content team. - #2 Ranked Food and Grocery Retail Website - 30 Million Average Monthly Site Visits - Site Bounce Rate of 38.36%
Work history
CopywriterBritish Airways
London, United KingdomFreelance
Since 2017, I have provided regular commissioned advertorials for British Airways’ digital travel magazine, working closely with an editorial team.
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AuthorShark Trust
London, United KingdomFull Time
Little, Brown (four-time Publisher of the Year) approached me, last year, to discuss terms for my debut novel. I took nine months to work on revisions across Indonesia, Thailand, Fiji and New Zealand. However, this period led me to decide to self-publish the book in partnership with a marine conservation charity instead. All profits are donated to charity.
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Skills
- Copywriting
- Marketing Planning
- Sub-editing
- Videography
- Illustration
- Creative Writing
- Brand Communication
- Social Media Management
- Client Engagement
- Research Insight