I’m a strategic and creative thinker with experience developing digital business solutions for clients and startups including Virgin, Bacardí, Google, NSPCC, The Sun, Nike Foundation and UBS.
I am approachable, considerate, imaginative, devoted and enjoy working with organisations and people that share these values.
Personal mantra: 'Fail we may. Sail we must!'
I have experience helping clients and teams in the following areas:
Research & Needs Analysis:
Adept at dissecting markets to identify client’s key weaknesses and opportunity areas for innovation and growth. I’ve led research sprints using a range of quantitative and qualitative research methods and deploy a “5 C’s” (client, customer, context, channel & competitors) process to achieve a 360 degree understanding of the problem space for any given brand or product.
Synthesis & Frameworks:
Experienced pulling insight from information and articulating a vision as well as a detailed strategic direction using actionable frameworks that provide measurable results. To do this I find the optimal compromise between what’s desirable for the user, viable for the business, feasible with available technology and ethical for the people and planet we will impact.
User Centric Design:
Comfortable applying design thinking methodologies that take projects through the problem to the solution space. I enjoy identifying, ranking and mapping user needs systematically to paint a clear picture of a target audience’s motivations, pain points and overall experience with any given product. I enjoy taking these learnings and working with designers to improve or create new solutions.
Creative Process:
I have a deep understanding of creative principles and methodologies that get the best out of teams that may not consider themselves to be “creative”. I have created a workshop based on methods used by Stanford D School, Kaospilots and Hyper Island and have facilitated it successfully with internal teams in AKQA and Beyond as well as clients including Google, Virgin and UBS.
Sustainability:
A key focus of the last 4 years of my career has been helping brands and end users close the ‘intention - action gap’ so sustainable aspirations actually lead to meaningful and measurable behaviour change. I enjoy helping my clients re- evaluate the relationship between profit and purpose so they can evolve from a ‘value for money’ to a ‘values for money’ mindset.
Entrepreneurship & Growth Hacking:
I’ve got a good understanding of start-up methodology from courses I’ve complete with Y Combinator and Seed Ready. I’ve applied these learnings to my own sustainability focused authority affiliate site startup as well as the UK’s first vertically integrated medicinal cannabis startup. My responsibilities have included customer development, growth marketing, market sizing, rapid concept ideation, prototyping and wire-framing.
Work history
Senior StrategistAKQA
London, United Kingdom
• As a Senior Strategist at AKQA, I've been responsible for leading the strategic output for a portfolio of clients including Bacardí, Guide Dogs and Annabels (Birley Clubs).
• As the lead strategist on the Bacardí account, I've been responsible for repositioning and relaunching their range of premium rums, defining the brand's global CSR strategy and bringing strategic focus to a number of their creative comms campaigns.
• For Annabels, I led the research and product strategy phases for their first member's app.
• Using my previous experience in the sustainability sector, I've worked with a global leadership team across the AKQA network to define a suite of products and services that can help our clients evolve their businesses to meet the ever-growing environmental demands.
• Across all the projects I've worked on I've led teams of strategists at the associate and planner levels. I mentor and directly line manage strategists at the associate level.
Senior StrategistAKQA
London, United Kingdom
• As a Senior Strategist at AKQA, I've been responsible for leading the strategic output for a portfolio of clients including Bacardí, Guide Dogs and Annabels (Birley Clubs).
• As the lead strategist on the Bacardí account, I've been responsible for repositioning and relaunching their range of premium rums, defining the brand's global CSR strategy and bringing strategic focus to a number of their creative comms campaigns.
• For Annabels, I led the research and product strategy phases for their first member's app.
• Using my previous experience in the sustainability sector, I've worked with a global leadership team across the AKQA network to define a suite of products and services that can help our clients evolve their businesses to meet the ever-growing environmental demands.
• Across all the projects I've worked on I've led teams of strategists at the associate and planner levels. I mentor and directly line manage strategists at the associate level.
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Education
Bachelor of Arts (BA) Bristol University
- Bristol, United Kingdom
Subject: History
Grade: 2.1