“Understanding trends and consumer behaviour in a constantly changing environment” I am seeking exciting opportunities to assist ethical brands and start ups grow; Drawing on solid experience working with factories, suppliers and printers I am able liaise, communicate and play a hard game to ensure your business is working with the right companies which support and enhance your brand. The constant perusal of papers and Fashion/Interiors/Design magazines allows me to create directional design concepts. Prior to this project I represented some of the most exciting luxury brands including Liberty, James long, Coggles.com and Paul Smith. An unrivalled understanding of luxury and a natural instinct for predicting the next emerging trend led to reinvigorating luxury Interior and Fashion brands; developing visual merchandising, social media platforms, managing stores and teaching team members to deliver expert customer service.Locked Pro Plan feature
The use of premium fabrics and luxury finishing will be combined with a playful approach to create a directional sportswear collection. Liaising with current suppliers, manufacturers and printers across the Uk, Europe, China and Italy. Designing Branding, swing tickets and packaging Research, Develop and Design directional concepts Making samples Pattern development Project managing / Sourcing Uk / Global suppliers Liaising with suppliers, stockist and press. Communicating with factories Sourcing specialist accessories and leather Designing seasonal prints and graphics
Monitoring and enhancing store performance on a daily, weekly and ongoing basis. Motivating and Training team members about products, styling and up selling. Using 10 Years retail experience to set the standard in selling, training and customer focus: Aiming to constantly improve service standards, up selling and after care service. Working to KPI's : Producing and analysing weekly reports: Sales/annual turnover, Units per sale, Average sales transaction, Footfall conversion. Training, Coaching, Staff turnover. Managing / updating an effective customer data base. 1Million annual turnover. 6 staff member, all training to become product experts, 2 becoming senior. UP 9% on Last year, ranked 2nd in the area Average sales up 34%, UPT up 1.3 to 1.8
An interior design showroom in the heart of Yorkshire with exceptional knowledge and excellent product.Ensure their services and design approach was updated; redefining a new direction and focus for this luxury independent small business. Creating, developing and managing custom-made concepts to residential and commercial clients, Presenting design solutions to residential and commercial clients: Improving store layout and concept Analysing VM across the store Defining and updating the shop floor space Creating a visual communication plan Developing brand identity / advertising strategies Implementing and managing social accounts Creating Events and Marketing strategies. Redefining web and social media content Preparing for external marketing events Sales up 11% in the against the last year
Styling VM Fabric research Senior Sales Learning about wool, mohair blends, Jersey, stretch, outerwear and all fibres and natural fabrics throughout the range. -Ongoing training about the inspiration and detailing found across the seasonal collection.
Understanding the importance of traditional hand woven British fabric heritage and the British mills used to produce the garment. The role resulted in superior product knowledge across the whole range comprising of: Menswear suiting, the mainline collection, MHL, John Smedley fine-gauge knitwear, Mackintosh hand-made raincoats, and functional design collaborations such as Gortex and Barracuda outerwear.
Driving sales targets, managing social media campaigns, inspiring staff to build strong customer relations and attract new clients through an energetic, driven approach. -Developing Brand and Denim expertise across: APC, Robert Geller, Balenciaga and Margaret Howell. -Vastly improving sales across menswear with 23% rise, -Adding 40% more customers to database -Training team members to become brand expert. - Team 4 members, 850K turnover. UPT up from 1.4 to 1.9. -Developing and implement considerate retail concepts -Project managing events and seasonal collection launches -Overseeing all aspects of visual communication. -Planning new visual concepts -Store planograms -Sourcing props -Event PlanningWorking to KPI targets,
Using a natural awareness of colour to develop the visual communication across the space. Communicating with management and visual merchandisers across the store to gain a strong impact, driving more business to the concession within the department store. Attending private fashion shows at Bond St. Developing a understanding of antiques while working at the 202 concept store. Specialist in selling lamb skin, suede / leather / Ostrich skin accessories.
Defined the franchise as an accessible store with well-informed staff. After meeting Sir Paul Smith at his London studio I developed a training plan on prints, wool & mohair blends, the history / inspiration and detailing found across all collections such as: -Red Ear, Denim, Paul Smith London and Accessories -Raised the store profile and developing customer data base 4 staff -Trained staff in each expert field; Denim, tailoring, leather accessories. -Turnover £700k, -Team members 5
While at working at the original Coggles store I assisted with visual communication, consulted at buying meetings and Trained staff about products, brands and customer service. This led to becoming a brand expert across Menswear and Womenswear. Developed and wrote training programs for each brand Ensured a high level of sales standards across brands (Stella McCartney, Paul & Joe, Vivienne Westwood, Belstaff and Matthew Williamson). Attended outside brand training events at Diesel and Paul Smith Pushing personal ATV and UPT up 50%.
Focusing on innovative design and emerging technology in relation to menswear: deconstructing fabrics to create a functional sportswear collection. Detailed factory specifications sheets Research and concepualisation Textile wash and abrasion testing Designing prints and graphics Photoshop Fashion marketing Project management.
Fashion Business Communication Textiles Textile Testing