I’m a strategic and original thinker able to conceptualise big-picture ideas and deliver beautifully executed details. I match business goals and opportunity with audience insight to create engaging, user-centred experiences, products, campaigns and content.
After studying digital art in 1996, I entered the world of design communication as a designer and coder at Saatchi & Saatchi, before focusing on design, user experience and creative leadership across a range of sectors, platforms and disciplines. I’ve since gone on to create award-winning solutions global organisations including BBC, Microsoft, Visit Britain, Nike and Heathrow.
Work history
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Creative & Film Director /DesignerYard Nine
London, United KingdomFreelance
Mixing direct client work and freelance consultancy. Highlights include:
Territory Studio, Film & Creative Direction of pitch and delivery of multi-platform brand experience and suite of films for Emirates.
Publicis Sapient, Creative Direction of a large multidisciplinary team to deliver new Heathrow.com platform, design and content.
R/GA, an ongoing/regular client since 2015, leading multidisciplinary teams to create digital experiences and products for Unilever, Magic Leap, British Land and Siemens.
Imagination, an ongoing/regular client since 2012, leading large, multidisciplinary creative teams to deliver award-winning events, content and films for Jaguar Land Rover, Rolls-Royce Motors, Mazda, Tata and Shell.
Visit Britain Writer & director of a series of films promoting Great Britain to American and European audiences.
Oldcastle Inc. Writer & Director of brand film.
KPMG, Film & Creative Direction for C-Suite event & brand films.
20:20, Directing content and experience strategy for Liverpool FC.
Transform, Creative Direction for The Money Advice Service and IPO.
Pearson, Creative Direction and strategy for the One Pearson Initiative.
BBC iPlayer, Creative Lead and Art Direction for ground-breaking, multi- award-winning product.
Play.com, Rebranding and positioning of global eCommerce platform.
Monotype, Customer proposition and website design for Brand Perfect.
Skills
- Creative Direction
- Film Directing
- Editing
- Product Design
- UX Concepts
- Brand Films
- Animation Directing
- Script Writer
- Screenwriting
- Workshop Facilitation
Education
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MA Communication DesignUAL: Central St Martins
London, United Kingdom
Investigating the widespread appropriation of visual metaphor in interface design, I created a series of interfaces based on the paradigm of ‘audio kinesis’. For my final show I created an installation that eschewed traditional navigational metaphors and replaced them with aural ones. Audiences were presented with an interface that relied solely on aural cognition, which in response led them through a series of visual as well as aural narratives.
My final dissertation, “Talent borrows, genius steals”, compared the developing language of new media with that of film, theatre and contemporary art. Exploring its history, growth and potential. I detailed its heritage as a genre and the impact it has had on contemporary and traditional media.
Awards
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MultipleYard Nine
Selected film & design awards include...
Jaguar Land Rover, Drum Design Award, Commendation Exhibition / Experiential.
Hamleys, finalist London advertising awards BT.com, Design effectiveness award and first place in Times Newspapers and the Interactive Media Research Group top 100 UK plc sites.
Priority Telecom, finalist London advertising awards Channel 4 Four Docs, winner best
documentary idea, ‘A farewell to Highbury’.
London Short Series Festival, winner best editing, ‘The Knowledge’.
Oregon Film Festival, winner best international film, ‘The Knowledge.’
Oregon Film Festival, winner best international script, ‘The Sunset Strip‘.
New York Movie Awards, winner short screenplay, ‘The Sunset Strip‘.
Global Shorts Award Of Merit, 'The Knowledge'.
Kosice International Film Festival, Finalist Best Director
Hollywood Blood Horror, winner best short