UX/UI Consultant and Marketing Executive with a demonstrated history of working in the tech industry. Skilled in UX/UI Design, User Research, Onboarding, Lead Generation and Sales. Strong User Experience Design graduate from General Assembly with a Masters degree in Architecture. 3 Years of design experience freelancing for multiple clients from different industries, ranging from video streaming, fintech and e-commerce. Most recently worked as the lead UX at an accountancy software startup. Key responsibilities included interviewing existing users, improving user flows, changing the information architecture of the product, producing wireframes and establishing brand guidelines. My key achievement in this capacity has been to give a product that did not have strong design aesthetics a visual identity that helped to increase brand loyalty.