I am an enthusiastic media and communication specialist with a proven record in project delivery, stakeholder liaison and public relations. My key competencies are creating and managing campaigns from initial brief to execution. I aim for my practice to enhance reputation, ensure alignment with image and develop mutually beneficial relationships with stakeholders and publics. I am an excellent communicator with the ability to deliver and prioritise work to tight timescales. I am committed to improving my career through continual professional development and incorporating best practice.
My role as a Media Officer for the Engagement, Communication and Media team has required me to create and manage media opportunities and to engage and advise high level stakeholders. I have taken ownership of the department’s media opportunities diary and social media accounts, creating innovative materials and campaigns for them. Responsibilities: • Identify newsworthy opportunities and assess associated risks and relevance of each • Brief ministerial office and coordinate production of high-quality media materials that support strategic direction • Manage multiple campaigns on stringent timescales delivering collateral including media releases, speeches and hot issues briefs • Identify and mitigate potential issues and risks through daily media monitoring and research, providing advice to senior team members and stakeholders • Manage requests for interviews and prepare talent • Prepare strategic media responses and activities to achieve corporate objectives • Liaise and build rapport with journalists and news outlets • Increase departments social media following whilst facilitating engagement • Deliver strategic crisis management materials and schedules that support key messaging • Plan and implement successful public relations strategies in conjunction with various external stakeholders • Engage with corporate partners to develop successful joint opportunities • Develop content for the department’s e-news and other forms of digital promotion (Sprout Social and Vision6 used) • Manage regional officers to ensure necessary reports are completed within set time frames • Manage stakeholder expectations and relationships in a personable and outcome focused manner. Key achievements: • $180,090 valued advertising space rate achieved over 13 days, with an initial budget of $0 for the Regional Queensland Showcase • Revised format of ministerial media opportunities package to allow better promotion of departmental activities • Established a media protocol for regional reporting to recognise events and achievements.
• Management and facilitation of public relations and marketing plans for retail precincts • Event organising and management – deliver small to large scale metro and regional based initiatives • Media monitoring – following up and analysing media relevant to clients • Researching and tracking – looking for way to improve projects and campaigns • Relationship management – liaising with stakeholders and publics to ensure effective community relations are maintained and improved.
Journalism and Public Relations